Skip to main content

Blog

Welcome to the Guided Selling Blog

Top 5 best practices for product pages


Product pages are crucial to Ecommerce experiences and can often be the reason for higher bounce rates. Get started with some basic optimization fixes.

Read more

Why do customers abandon shopping carts?


Customers may abandon their purchases for a number of reasons, this article talks about the most common ones and the different ways to optimize for them.

Read more

A short guide on Guided Selling


Read all about Guided Selling software, and the many different Ecommerce solutions that are available for B2Bs and B2Cs.

Read more

What's the big deal about Direct to Consumer (D2C)?


An in-depth look at the D2C trend and how brands can use aspects of it to increase their brand presence and get more control over their product and consumer data.

Read more

Top UX trends for Ecommerce 2021


With disruptive challenges in 2020, brands and retailers adopted new strategies for Ecommerce. Get to know the top UX trends you can use to not be left behind.

Read more

How Product Guides make online selling easier


Product Guides and Advisors are used by businesses to tackle specific issues related to online selling. Find out how Guided Selling solutions solve such problems.

Read more

Gift finders: Personalize the process of buying gifts online


Customers search tirelessly to find the perfect gift and gift finders help to reduce search time and give customers personalized recommendations. Read our article about how to personalize their gift buying journey.

Read more

How do B2Bs advise their online customers?


B2Bs have complex products and solutions which makes it difficult to present their online customers with the required support and information. Check out our top B2B picks which successfully advise customers online.

Read more

Redefine product data using AI and address real customer needs


Product data is often technical in nature and not easy to interpret when used in online selling. Read about a smarter way to utilize product data with your expertise, and give your customers a transparent and useful purchase experience.

Read more

Is the new consumer here to stay?


With the adoption of the 'new normal', consumer behavior is changing while online shopping is gaining momentum. Read this article to know more about how consumers are adapting to changes in the shopping environment.

Read more

Chatbots: behind-the-scenes business solutions


Chatbots — or conversational agents — are a powerful tool to offer digital advice and customer support 24/7. Read all about how this service can make your customers naturally interact with your brand.

Read more

Lead Generation can Save the Day!


Email marketing and personalized recommendations are a great way to generate leads and win over customers. Read through our essential tips and examples to perfect your lead generation strategy.

Read more

An Interview with our Head of Product and Research: Christian Lemke


We address the most fundamental questions surrounding AI and how it can be advantageous for Ecommerce and SMBs.

Read more

How Your Business can Tackle the Pandemic


The Coronavirus pandemic has changed lives and created disruptions across industries. Read about how to strategize to keep selling.

Read more

Why are web analytics essential for online businesses


Websites require tracking and measurement to continually improve user experience for its customers. Read more about the advantages of web analytics and how your business can grow with excentos analytics.

Read more

Why a gift finder should top your Valentine’s day list


When it comes to holiday shopping retailers and brands miss out on the most significant insight. Read how gift finders can help your business tackle occasions like Valentine's Day.

Read more

Why Inbound Marketing is Important


In order to convert people, they need to trust you. Inbound marketing allows you to give something to prospective buyers which is of value to them, something educational which proves you are experts in your field and...

Read more

How home furnishing brands are leading in the online shopping experience


Leading home furnishing brands use digital advice technology to give their online customers personalized recommendations. We check out some of our favorites.

Read more

How to recommend the right products to your online shoppers


Wondering why your customers don't make it to the cart? Read how to provide your customers with the advice and guidance they need to navigate your online shop.

Read more

Competing Against Amazon: the SMB Checklist


Struggling to think up ways to compete against big players like Amazon? Check out this blog post for some handy tips and tricks suited to SMBs.

Read more

The 5 Things Generation Y Shoppers Expect


Social media, inspirational content, digital product advice, personalization and omnichannel accessibility... Just a few of the things important to your millenial shoppers.

Read more

Gift Finders: Find Suitable Gifts for Everyone this Easter


Surprise your current customers and engage new ones with the excentos Product Finder this Easter. Providing gift inspiration to your customers has never been so easy. See excentos Workbench.

Read more

Ways to Reduce your Product Returns


"42% of buyers returned an online purchase within the past three months" - is your business suffering too? Find out how you can better educate your customers and avoid these high return rates.

Read more

Welcome to the Future of Modern Marketing...


Marketing has changed more in the past two years than it has in the past 20 years… is your company doing everything it can to keep up?

Read more

How Online Gift Finders Can Make You Cupid This Valentine's


It's that time of year again - Valentine's Day is around the corner! Customers are panicking that they've still not found that special gift for their special someone. Help them out with Gift Finders.

Read more

How to create the perfect Product Guide


Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Learn from other forward-thinking companies, already using Guided Selling techniques to reduce company costs and increase revenue.

Read more

How Components Help Create Great UX and Speed Up the Process


UX isn't limited to your graphic designer. Check out this blog post to see how technology can help excel your UX processes.

Read more

How Lead Generation Strengthens Customer Loyalty


Retaining a loyal customer base in e-commerce can be tough business. The easy access to internet and technology means every competitor is just one click away and potentially offering a lower price.

Read more

3 Excellent Examples of Product Guides


Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy.

Read more

Product Detail Pages: Turn Visitors into Customers - Part 2


In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information.

Read more

Product Detail Pages: Turn Visitors into Customers - Part 1


Find out what kind of product details you should be providing, in order to convert your site visitors into customers.

Read more

How Smart Preselections Improve the Advisor Process


Learn how Smart Preselections can make your question flow more concise and avoid bad recommendations.

Read more

Which Guided Selling method is best for my online shop?


Can't quite understand why visitors on your site aren't buying? You probably need to invest in a Guided Selling method. Check out this blog post to see which would be best for your online shop.

Read more

How AI Algorithms Help to Learn Recommendation Behavior


With AI intelligence, you can replicate the offline shopping experience into your online shop. It's smart, it's savvy and it's the 'in thing' for e-commerce businesses who want to get ahead of the game. Find out why in this blog post.

Read more

How to Determine the Right Duration of Advisory Processes


During the conceptualization stage of building a Product Guide, we are often asked what the ideal duration for the questionnaire should be? Find out all your unanswered questions in this blog post.

Read more

Case Study Jungheinrich (EN)

Jungheinrich Stamplerberater
Jungheinrich, founded in 1953, is one of the world's leading solution providers for intralogistics. With an extensive portfolio of material handling equipment, logistics systems and services, Jungheinrich offers its customers tailor-made solutions to meet the challenges of Industry 4.0. The Group, headquartered in Hamburg, Germany, is represented by its own direct sales companies in 40 countries worldwide and by partner companies in over 80 other countries.

With its industrial trucks, Jungheinrich serves almost exclusively B2B business customers. Due to the wide variety of applications and the large number of possible forklift solutions, there is a high need for advice. Of course, this cannot (yet) be fully covered by a "Guided Selling" system. However, Jungheinrich also wants to emphasize its competence as a leading manufacturer in online consultancy.

This is why Jungheinrich relies on excentos' consulting technology for an initial selection of the right vehicle for each individual application.

The task

A suitable vehicle recommendation for every application

  • recommend suitable vehicles for every user regardless of previous knowledge
  • certification of Jungheinrich's consulting competence also in the online sector
  • take many specifications into account (e.g. place of use, the weight to be moved, soil conditions)
  • make complex calculations very simple: e.g. load capacity diagram as a function of lifting height using a simple slider
  • map changes in the assortment, availability and prices dynamically
  • Integration in the sales process of Jungheinrich rental vehicles

Our solution

Digital specialist advice for every customer requirement

  • easy-to-use consulting process that clearly covers many relevant requirements
  • clear product comparison
  • a dynamic question flow that is able to respond well to special requirements
  • step-by-step advice with detailed explanations
  • direct connection to the Jungheinrich product database with automated import
  • After querying all information, the user profile for a rental contract can be passed on to the Jungheinrich processes
  • Can be flexibly expanded for other markets and sales channels thanks to modular Guided Selling technology

Discover the Forklift Guide

download our detailed Jungheinrich Case Study as PDF

The result: the optimal advice that finds the right vehicle for every application

  • Jungheinrich Forklift

  • slide2

  • slide3

  • slide4

Concept grid

Build Your Online Sales Rep

Conceptualize

Create an advisor concept which sells your products and offers your customers a unique and personalized shopping experience.

Learn more

Contact persons


Contact persons

Nadine Jacobitz

Nadine Jacobitz

+49-331-730 768-49
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Data grid

It's simple

Upload your product data

Use your already existing data to build the Product Guide. The standard data feed of your shop or CMS system is all you need.

Learn more

With our AI Data Trainer, learn how to use product data in a smarter and insight-driven way for online selling.

Explore AI Data Training

Demo Bosch Power Tools

Demo Bosch Power Tools and
Accessory Guide

Further insights into the prototype guides that excentos conceptualized for Bosch Power Tools



(created by Ole Tangermann, Erik Arndt, Sophie Hanny Schiessl and Ben Prasa)

Guided Selling Landing Page - Lead Generation

What is lead generation?

Generate better quality leads with a Guided Selling solution


Lead Generation is a process of attracting prospective customers and instilling purchase interest in a product or service. They are qualified into different lead categories which are based on their probability of purchasing and becoming paying customers. Such 'leads' can come from sources both online and offline. When we talk about online lead generation, providing a good website experience has certain advantages as people who visit your website would do so either out of curiosity or an interest in your product or service. With the right content and lead magnets, a good website is a powerful lead generator.



How does Guided Selling generate leads?

A Guided Selling solution such as a Product Guide is a valuable tool to generate leads. By integrating Guided Selling in your website, you optimize the purchase journey by providing personalized recommendations. Think about how in-store staff help and offer advice to customers, similarly a Product Guide provides your visitors with the best recommendations and a valid reasoning as to why they match their specific needs. This increases their interest and willingness to interact with your brand or product even more.


After getting personalized recommendations from a Product Guide, your website visitors can choose the best recommendation and generate a product information PDF, or opt to receive it via email by filling in a simple contact form. This process works as follows:

KOS-Klima-lead generator-1

Ascertains needs

The Product Guide asks the user a set of relevant questions

KOS-Klima-lead-generator-2

Product advice

It then displays the best recommendations based on the user's input

KOS-Klima-advisor-recommendation

Generates leads

The user can choose to generate a PDF and view a recommendation at their leisure. By offering to email them about it, you can receive a user's contact information and create a qualified lead




Try our demo lead generator




Personalized PDF's

A personalized PDF of this nature provides relevant product information as per the customer's request, and can contain outbound links that could e.g. bring the customer back to the product page or direct them to any other step in the sales process. This also ensures that they have all the product information available whenever they wish to refer back to it.



jungheinrich-forklift-pdf

Jungheinrich PDF generation



excentos Guided Selling solutions have even more advantages:

Matching engine

Our Guided Selling technology uses a matching engine to provide only relevant products to a user and this in turn increases their willingness to make a purchase.

Intelligent reasoning

All our Product Advisorshave intelligent reasoning and provide valid reasons for choosing a product as a recommendation, thereby building customer trust and reducing returns.

Machine learning

Machine learning utilizes the full potential of data to enhance the recommendations provided to customers.

Customer insights

excentos Analytics give you a detailed picture of customer purchase habits allowing you to react quicker to trends and insights.

Multi-channel integration

Integrate our Guided Selling solutions across devices and covering various touchpoints such as desktop, mobile and in-store.




What our customers can tell you...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude


How can I create a Product Guide to generate leads?

With the excentos Workbench, you can build your very own Product Guide to generate leads in a matter of minutes.


product finder mockup

Guided Selling Landing Page - Lead-Generierung (DE)

Was ist Lead-Generierung?

Generieren Sie qualitativ hochwertigere Leads mit unserer Guided Selling-Lösung


Lead-Generierung ist ein Prozess, mit dem potenzielle Kunden angezogen und Kaufinteresse an einem Produkt oder einer Dienstleistung geweckt wird. Sie werden in verschiedene Lead-Kategorien eingeteilt, die auf der Wahrscheinlichkeit basieren, dass sie kaufen und zahlende Kunden werden. Solche "Leads" können sowohl aus Online- als auch aus Offline-Quellen stammen. Wenn wir über die Online-Lead-Generierung sprechen, hat die Bereitstellung einer guten Website-Erfahrung gewisse Vorteile, da Menschen, die Ihre Website besuchen, dies entweder aus Neugierde oder aus Interesse an Ihrem Produkt oder Ihrer Dienstleistung tun würden. Mit dem richtigen Inhalt und den richtigen Lead-Magneten ist eine gute Website ein starker Lead Generator.



Wie generiert Guided Selling Leads?

Eine Guided Selling-Lösung wie z.B. ein Produkt-Berater ist ein effizientes Tool zur Generierung von Leads. Durch die Integration von Guided Selling Lösung in Ihre Website optimieren Sie die Kaufabwicklung durch die Bereitstellung personalisierter Produktempfehlungen. Denken Sie darüber nach, wie das Personal im Geschäft den Kunden hilft und sie berät. In ähnlicher Weise bietet ein Produkt-Berater Ihren Besuchern die besten Produktempfehlungen und eine stichhaltige Begründung, warum das Produkt ihren spezifischen Bedürfnissen entspricht. Dies steigert das Interesse und die Bereitschaft der Kunden, mit Ihrer Marke oder Ihrem Produkt zu interagieren, noch weiter.


Nachdem die Besucher Ihrer Website personalisierte Empfehlungen aus einem Produkt-Berater erhalten haben, können sie die beste Empfehlung auswählen und eine PDF-Datei mit Produktinformationen generieren oder sich dafür entscheiden, diese per E-Mail zu erhalten, indem sie ein einfaches Kontaktformular ausfüllen. Dieser Prozess funktioniert wie folgt:

KOS-Klima-1

Ermittelt Benutzerbedürfnisse

Der Produkt-Berater stellt dem Benutzer eine Reihe von relevanten Fragen.

KOS-Klima-2

Produkt-Beratung

Er zeigt dann die besten Empfehlung basierend auf den Eingaben des Benutzers an

KOS-Klima-recommendation

Generierte Leads

Der Benutzer kann wählen, ob er ein PDF generieren und eine Empfehlung in Ruhe ansehen möchte. Wenn Sie ihm vorschlagen, eine E-Mail dazu zu versenden, können Sie die Kontaktinformationen des Benutzers erhalten und einen qualifizierten Lead erstellen.




Testen Sie unseren Demo-Lead-Generator




Personalisierte PDF-Dateien

Eine personalisierte PDF-Datei dieser Art bietet relevante Produktinformationen entsprechend der Kundenanforderung und kann ausgehende Links enthalten, die den Kunden z. B. zur Produktseite zurückbringen oder ihn zu jedem anderen Schritt im Verkaufsvorgang leiten können. Auf diese Weise wird auch sichergestellt, dass der Kunde alle Produktinformationen zur Verfügung hat, wenn er darauf zurückgreifen möchte.



jungheinrich-forklift-pdf

Jungheinrich PDF Generator




excentos Guided Selling-Lösungen haben noch mehr Vorteile:

Matching engine

Unsere Guided-Selling-Technologie verwendet eine Matching-Engine, um einem Benutzer nur relevante Produkte anzubieten, was wiederum seine Kaufbereitschaft erhöht.

Intelligente Begründungen

Alle unsere Produktberaterverfügen über eine intelligente Argumentation und geben stichhaltige Gründe für die Wahl eines Produkts als Empfehlung an, wodurch das Vertrauen der Kunden gestärkt und die Retouren reduziert werden.

Maschinelles Lernen

Das maschinelle Lernen nutzt das volle Potenzial der Daten, um die Empfehlungen an die Kunden zu verbessern.

Erkenntnisse über Kunden

Mit excentos Analytics erhalten Sie ein detailliertes Bild des Kaufverhaltens Ihrer Kunden und können so schneller auf Trends und Erkenntnisse reagieren.

Multi-channel Integration

Integrieren Sie unsereGuided-Selling-Lösungen geräteübergreifend und für verschiedene Touchpoints wie Desktop, mobil und im Geschäft.




Was unsere Kunden Ihnen sagen können...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude


Wie kann ich einen Produkt-Berater erstellen, um Leads zu generieren?

mit der excentos Workbench können Sie in wenigen Minuten Ihren ganz persönlichen Produkt-Berater erstellen, um Leads zu generieren.


product finder mockup

Integrate Grid

Copy One Line of Code

Integrate

Copy the JavaScript code into your CMS or shop system. The Product Guide is integrated as a single-page application and you can start using it straight away.

Learn more

Landing Pages - Overview Page (EN)

Guided Selling explained

An Overview of Important Guided Selling Terms and Concepts.

Guided Selling

Discover the various facets of Guided Selling, the advantages of Product Guides and learn how to build your own Product Guide in a matter of minutes.

> Read

Product Finder Tools

A Product Finder Tool helps customers make quicker buying decisions by providing accurate product recommendations as per the customers' needs. They optimize the customer journey and help guide them to the shopping cart.

> Read

Product Configurator Tool

Product Configurator Tools allow a customer to customize a product to a desired variation that best suites their needs. They are particularly useful for customizable and complex-natured B2B products.

> Read

Lead generation

Guided Selling is a perfect tool to complement your lead generation strategy as it generates leads directly from your website and organically provides a higher lead quality.

> Read

Product Selector Tool

A Guided Selling tool like the Product Selector gives your customers a more holistic product search experience and displays concise recommedations matching their exact requirements.

> Read

Product Advisor

A Product Advisor helps online customers just like a salesman assists customers in a the store. You can integreate your sales knowledge and expertise to advise customers by answering their queries on the spot.

> Read

Gift finder

Gift finders are great digital tools to increase holiday revenues and target special occasions. Customers are able to find the perfect gift quickly, without the need to spend additonal time and effort. Gift finders can also include special wrapping and delivery services.

> Read

Product quiz

A product quiz is an interactive tool that recommends the best-suited products to customers based on their preferences and tendencies. Quizzes increase customer interest with gamification elements and can recommend smart product recommendations.

> Read

Conversational search

Conversational search uses AI-driven interfaces that work to understand a customer's needs and assist them in their product search process. Conversational agents such as chatbots and voice search assistants are popular forms used for search processes.

> Read

Sales Enablement

Sales Enablement is used to guide sales representatives successfully through sales conversations with the right materials.

> Read

Newsletter Registration Form

Payment Terms

Payment terms




Check out what exactly will be invoiced by excentos
and which contract durations are offered.

The payment terms and contract durations for all SaaS-related services are defined in § 11 and § 12 of our General Terms and Conditions. The following intends to provide you a faster overview. In case of any conflict, the General Terms and Conditions are binding.




  • Which edition will be invoiced?

    We invoice the edition according to the features you are actively using or that were configured by excentos upon your request for your Product Guides.

  • What is the contract duration?

    The standard contract duration is 12 months with monthly billing. You can also choose the reduced price with annual billing and 24 months contract duration. The exact definitions are contained in § 12 of our General Terms and Conditions.

    The minimum contract term begins once the development of your Product Guide is completed (see definition below). That way, you can fully utilize the contract duration to assess the Product Guide's success.

  • When does invoicing for the recurring fees start?
    What is the DEVELOPMENT fee?

    Before go-live:

    If you continue to use the Workbench or the Product Guides after your free trial period but did not go live yet, excentos will only invoice a monthly DEVELOPMENT fee. The DEVELOPMENT fee covers the Workbench provisioning and server instances provided by excentos until go-live of your Product Guide1.

    The DEVELOPMENT fee will be invoiced only for one Product Guide, so you can test with as many Product Guides as you like before taking them live.

    After go-live:

    After go-live, we will invoice according to the edition and number of Product Guides and markets you are using.

  • What does the DEVELOPMENT fee cost?

    The price of the DEVELOPMENT fee equals the price of the START edition, unless you require features or customizations of a higher edition (we will then invoice the corresponding PROFESSIONAL or ENTERPRISE edition).

    The same accounts if you assigned excentos with providing market / channel / instore Systems and did not yet go live with them: We will only invoice a DEVELOPMENT fee for every System until you actively use it.1

  • Once I am customer of excentos, can I develop additional prototypes for free?

    Yes! Once you are a customer of excentos and are paying for whatever edition, you can build as many additional prototypes for free and invoicing only starts once the new Product Guides go live.

    General payment terms

    The following payment terms account for all services provided by excentos:

    • All prices stated throughout the website www.excentos.com are excluding any applicable local sales tax.
    • All fees will be payable 10 days after invoicing.
    • See § 12 of our General Terms and Conditions for all other regulations.

    Further notes

      1 Our offer to invoice only the START edition as development fee during your initial development phase lasts for 6 months. That's more than enough to get your Product Guide up and running. We will afterwards invoice the edition you chose or provided to you based on the features you required in order to cover the Workbench provisioning and our server costs (since we already provide a fully active server infrastructure).

Preliminary Work

Preliminary work




excentos is frequently asked to provide some preliminary work before we sign a contract. And we want to be transparent on how we handle it.

Preliminary work is sometimes required in order to find out whether the excentos platform actually matches your needs for great product advice, or not.

Please let us know if you don't like these regulations since getting our corporation started is the most important, after all.




Definition of preliminary work

We define preliminary work as all professional services provided by excentos before you as our customer actually sign the contract. Preliminarry work covers services only that later on save you time and budget since they created a clear business value for you:

WHAT IS PRELIMINARY WORK

Services from excentos that later on save you time and budget


  • consulting on your system architecture
  • requirements analysis and review of specification documents
  • rough or detailed Product Guide concepts; build prototypes in the Workbench that we hand over to you
  • analyze your product data (but first analysis is for free)
  • technical pre-checks such as site integration
  • legal pre-checks such as data processing agreement

WHAT IS NOT PRELIMINARY WORK

All purely sales-related efforts



 
  • purely sales-related efforts such as present or calculate our pricing, online demos of our products and services
  • write quotes and contracts
  • negotiate quotes and contracts up to a typical effort that is reasonable for the business volume under negotiation

How we invoice preliminary work:
only 50% if you don't assign us, and 100% if we get together

Unless you let us know beforehand that you perceive it as unfair since we did not create any business value, excentos will invoice the preliminary work as follows:

  • We invoice only 50% of the preliminary work in case you don't assign us; thus excentos invested 50% just as you
  • We invoice 100% of the preliminary work in case you assign us - since in that case, everything we've done beforehand saves time and budget afterwards
  • We provide electronic timesheets that are precise to the minute. This is also great to get to know how excentos works and allows you to test how transparent and effective we are.
    We of course book preliminary work and purely sales-related work (see examples above) separately
  • together with the invoice, we hand over to you all documents, designs, specifications and prototypes built in the Workbench so you've got full business value

Produktfinder - SEO Text - New (DE)

Digitaler Produktfinder - einfach erklärt

Auf den ersten Blick ist Online-Shopping deutlich bequemer, als sich in überfüllten Geschäften mit langen Warteschlangen herumzuärgern.

Was online jedoch fehlt, ist eine professionelle Beratung. Woher sollen Kunden bei der großen Auswahl an Produkten wissen, welches das richtige für sie ist? Und genau hier kommen digitale Produktfinder ins Spiel.

Was ist ein Produktfinder?

Ein Produktfinder (engl. Product Finder) ist eine KI-basierte Software, die Online-Kunden bei der Such nach dem richtigen Produkt unterstützt und zur Entscheidungsfindung beiträgt.

Produktfinder sind digitale Tools, die mittels kurzem Integrationscode in Websites oder Apps eingebunden werden. Sie gehören, genau wie Produktkonfiguratoren und Geschenkefinder, zu den Guided Selling-Lösungen.

Zusammengefasst bezeichnet Guided Selling den Prozess, digitale Beratung auf allen Kanälen verfügbar zu machen, um Kunden zielgerichtet zur Kaufentscheidung zu führen.

Produktfinder für Fahrräder
Der Fahrrad-Berater führt B2C-Kunden in wenigen Klicks zum passenden Fahrrad für ihr nächstes Abenteuer.

Funktionsweise im Überblick

Ein Produktfinder führt Kunden mit leicht verständlichen Fragen durch die Beratung und liefert Produktempfehlungen, die optimal auf deren Bedürfnisse abgestimmt sind.

Individuelle Empfehlungen

Um die Bedürfnisse des Kunden zu ermitteln, werden anwendungsorientierte Fragen gestellt. Das bedeutet, technische Produktmerkmale werden in Kunden-Sprache übersetzt.

Beispielsweise würde ein Waschmaschinen-Finder nicht nach benötigtem Fassungsvermögen in Kilogramm fragen, sondern „Wie viele Personen leben in Ihrem Haushalt?“. Diese Frage ist für den Kunden einfach zu beantworten und erfordert kein technisches Wissen.

Die Software findet dadurch heraus, welche Anforderungen das Produkt erfüllen muss und generiert auf Basis der verknüpften Produktdaten und Produktattribute eine perfekte Empfehlung. Der Kunde findet schnell, was er braucht und kann eine informierte Kaufentscheidung treffen.

Dynamische Beratung

Das Beratungsgespräch ist dynamisch. Mit anderen Worten: Die Fragen, die das Produktfinder-Tool stellt, variieren je nach ausgewählter Antwortoption des Kunden. Sollte eine Frage aufgrund der getroffenen Auswahl nicht mehr in den Fragefluss passen, wird eine andere Frage gestellt, um die Anforderungen des Kunden zu spezifizieren.

Das Beratungsgespräch wird also optimal auf den Nutzer abgestimmt und ist dadurch genauso professionell wie eine persönliche Beratung im Fachgeschäft.

Vorteile digitaler Beratungslösungen:

  • Gesteigerte Warenkorbwerte, weil Kunden finden, was sie brauchen.
  • Weniger Retouren, da weniger Fehlkäufe.
  • Verbesserte Kundenzufriedenheit, weil sich Kunden verstanden und abgeholt fühlen.
  • Erhöhte Verweildauer, da Nutzer mehr Zeit auf der Website verbringen.
  • Beratung 24/7: Online-Nutzer können rund um die Uhr mit dem Tool interagieren.
  • Gesteigerte Wettbewerbsfähigkeit, da sich Unternehmen von ihrer Konkurrenz abheben.

Produktfinder vs Produktfilter

Ein einfacher Produktfilter kann dabei helfen, Produkte anhand ihrer Merkmale zu selektieren. Voraussetzung hierfür ist jedoch, dass die Kunden wissen, wonach sie filtern müssen. Genau das ist aber häufig nicht der Fall.

Viele Kunden brauchen Beratung, weshalb Produktfinder die bessere Wahl sind, wenn es darum geht, Online-Kunden einen echten Mehrwert zu bieten.

Welche Probleme lösen Produktfinder-Tools?

"Ich biete eine große Auswahl an Produkten."

Onlineshops und Ecommerce-Plattformen verfügen häufig über umfangreiche Sortimente. Nehmen wir als Beispiel einen Elektronik-Einzelhandel mit mehr als 5000 Geräten auf der Website. Hier wird schnell klar, dass es für Kunden schwierig ist, das richtige Produkt zu finden. Ein digitaler Produktfinder löst dieses Problem und führt Kunden schnell zum passenden Gerät.
"Meine Produkte sind komplex und erklärungsbedürftig."

Es gibt Produkte, die besonders erklärungsbedürftig sind. Dazu zählen unter anderem komplexe B2B-Lösungen. Hier ist es wichtig, technische Produktmerkmale nutzerfreundlich zu übersetzen, damit der Kunde versteht, warum das jeweilige Produkt optimal zu seinen Anforderungen passt. Produktfinder-Tools sind ein hervorragendes Werkzeug, um Kunden Schritt für Schritt durch die Beratung zu führen und dabei technische Produktmerkmale einfach zu erklären. Das spart dem Kunden kostbare Zeit und Rechercheaufwand.
"Besucher meiner Website fügen nichts dem Warenkorb hinzu."

Digitale Beratungslösungen führen Kunden nicht nur zuverlässig durch den Produktauswahlprozess, sondern liefern auch individuelle Begründungen, warum das empfohlene Produkt die beste Wahl ist. Kunden können dadurch sicher sein, die richtige Entscheidung zu treffen.
"Mein Produktsortiment ist dynamisch und ändert sich ständig."

Produktfinder sind in der Lage, Produktdaten tagesaktuell abzubilden. Das ist besonders für Unternehmen nützlich, die Ihre Lösung in verschiedenen Märkten ausrollen, saisonale Produktlinien anbieten oder über ständig wechselnde Angebote verfügen.
"Ich möchte mehr über das Kaufverhalten meiner Kunden erfahren."

Die meisten Guided Selling-Anbieter bieten Tools zur Performance-Messung der digitalen Berater. Beispielsweise generiert excentos Analytics wertvolle Customer Insights und gibt ein detailliertes Bild darüber, wie Ihre Produkte bei verschiedenen Kundensegmenten ankommen. Es liefert aufschlussreiche Daten, wie z.B. Kundenpräferenzen, Kaufwünsche, Verbesserungsvorschläge, saisonale Soppingtrends, etc.


Schritt-für-Schritt zu Ihrem Produktfinder

Der excentos Produktfinder kann plattformunabhängig in Ihr CMS oder Shopsystem, wie z.B. Shopware, Woocommerce oder Shopify integriert werden. Wir stellen Ihnen einen kurzen Integrationscode zur Verfügung, mit dem Sie Ihre Beratungslösung ganz einfach und ohne Prorammierkenntnisse einbinden können.

  • 1. Beratungskonzept erstellen
  • 2. Produktdaten hochladen
  • 3. Empfehlungsverhalten konfigurieren
  • 4. Bereit zum Go-Live

Vorteile der excentos Lösung im Überblick:

  • Die KI-gesteuerte Technologie verwendet Empfehlungslogik und eine Matching-Engine, um personalisierte Empfehlungen auf Basis von Benutzerbedürfnissen zu liefern.

    Dadurch wird sichergestellt, dass nur relevante Produkte angezeigt werden, was wiederum die Kaufbereitschaft erhöht und zu einer Steigerung der Konversionsrate führt.
  • Produktfinder verwenden individuelle Begründungen, um Nachweise und Argumente für die ausgewählten Produkte zu liefern, die als Empfehlung angezeigt werden.

    Das schafft Vertrauen und minimiert die Retouren-Rate.
  • Maschinelles Lernen erschließt das volle Potenzial von Nutzungs- und Kaufdaten, schafft neues Verkaufswissen und reagiert in Echtzeit auf Kauftrends. Dadurch werden die Produktempfehlungen kontinuierlich verbessert.
  • Die excentos Lösung kann geräteübergreifend und an mehreren Kontaktpunkten der Customer Journey integriert werden. Beispielsweise ist es möglich, den Produktfinder als Desktop-, Mobil- oder Instore-Lösung umzusetzen.

    Zusätzlich ist es möglich, den digitalen Berater mit lokalen Datenfeeds in verschiedenen Märkten auszurollen.

Wie erstelle ich meinen excentos Produktfinder?

Mit der excentos Workbench bauen Sie Ihre digitale Beratungslösung ganz einfach selbst.


Fahrrad-Berater für verschiedene Endgeräte

Sie haben noch offene Fragen zu digitalen Produktberatern oder unserer excentos Lösung? Dann nehmen Sie gern Kontakt zu uns auf. Wir freuen uns auf Sie!

Produktfinder - SEO Text - New (EN)

Digital Product Finder - simply explained

At first glance, online shopping is significantly more convenient than dealing with crowded stores and long queues.

However, what is missing online is professional advice. How are customers supposed to know which product is right for them with such a vast selection? And that's exactly where digital Product Finders come into play.

What is a Product Finder?

A Product Finder is an AI-based software that assists online customers in searching for the right product and contributes to decision-making.

Product Finders are digital tools that can be seamlessly integrated into websites or apps using a short integration code. Like product configurators and gift finders, they belong to the category of Guided Selling solutions.

In summary, Guided Selling refers to the process of making digital advice available across all channels to guide customers purposefully towards making a purchase decision.

Product Finder for bicycles
The bike advisor effortlessly leads B2C customers to their ideal bicycle for their next adventure with just a few clicks.

Overview of how it works

A Product Finder guides customers through the consultation with easy-to-understand questions and provides product recommendations that are perfectly tailored to their needs.

Individual Recommendations

To determine the customer's needs, use-case-oriented questions are asked. This means that technical product features are translated into customer language.

For example, a Washing Machine Finder wouldn't ask about the required capacity in kilograms, but rather "How many people live in your household?". This question is easy to answer and doesn't require technical knowledge.

As a result, the software identifies the product requirements and generates a perfect recommendation based on linked product data and attributes. This allows the customer to quickly find what they need and make an informed purchasing decision.

Dynamic Question Flow

The advisory process is dynamic. In other words, the questions posed by the Product Finder Tool vary based on the selected response option of the customer. If a question no longer aligns with the flow due to the chosen selection, another question is asked to specify the customer's requirements.

The conversation is thus tailored perfectly to the user, making it just as professional as a personal consultation in a specialty store.

Advantages of digital advisory solutions:

  • Increased shopping cart values because customers find what they need.
  • Reduced returns due to fewer mistaken purchases.
  • Enhanced customer satisfaction because customers feel understood and supported.
  • Extended dwell time as users spend more time on the website.
  • 24/7 consultation: Online users can interact with the tool around the clock.
  • Enhanced competitiveness as companies differentiate themselves from their competition.

Product Finder vs. Product Filter

A simple Product Filter can help select products based on their features. However, the prerequisite for this is that customers know what they need to filter for. Yet, this is often not the case.

Many customers require guidance, which is why Product Finders are the better choice when it comes to providing online customers with real added value.

What problems do Product Finder Tools solve?

"I offer a wide range of products."

Online shops and e-commerce platforms often have extensive assortments. Let's take, for example, an electronics retailer with more than 5000 devices on the website. Here it quickly becomes clear that it's difficult for customers to find the right product. A digital Product Finder solves this problem and quickly leads customers to the appropriate device.
"My products are complex and require explanation."

Some products, especially complex B2B solutions, require thorough explanations. It's crucial to translate technical product features into user-friendly language, helping customers understand why a particular product is best suited to their needs. Product Finder Tools serve as excellent aids, guiding customers through the consultation process step by step and simplifying the explanation of technical product features. This ultimately saves customers valuable time and effort in research.
"Visitors to my website aren't adding anything to their shopping cart."

Digital advisory solutions not only guide customers reliably through the product selection process but also provide individual reasons for why the recommended product is the best choice. This ensures that customers can be confident in making the right decision.
"My product range is dynamic and constantly changing."

Product finders are capable of depicting product data in real-time. This is especially useful for companies that roll out their solution in various markets, offer seasonal product lines, or have constantly changing offers.
"I want to learn more about my customers' purchasing behavior."

Most Guided Selling providers offer tools for measuring the performance of digital advisors. For example, excentos Analytics generates valuable customer insights and provides a detailed picture of how your products are received by different customer segments. It delivers insightful data such as customer preferences, purchase desires, improvement suggestions, seasonal shopping trends, etc.


Step-by-step to your Product Finder

The excentos Product Finder can be seamlessly integrated into your CMS or shop system, such as Shopware, WooCommerce, or Shopify. We provide you with a short integration code that allows you to easily incorporate your advisory solution without any programming knowledge.

  • 1. Create advisor concept
  • 2. Upload product data
  • 3. Configure recommendation behavior
  • 4. Ready for Go-Live

Benefits of the excentos solution

  • The AI-driven technology utilizes recommendation logic and a matching engine to deliver personalized recommendations based on user needs.

    This ensures that only relevant products are displayed, thereby increasing purchase intent and leading to a higher conversion rate.
  • Product Finders provide individual reasons to provide evidence and arguments for the selected products displayed as recommendations.

    This builds trust and minimizes the return rate.
  • Machine learning unlocks the full potential of user and purchase data, generating new sales insights and responding in real-time to purchasing trends. This leads to continuous enhancement of product recommendations.
  • The excentos solution can be integrated across devices and multiple touchpoints of the customer journey. For example, it's possible to implement the Product Finder as a desktop, mobile, or in-store solution.

    Additionally, it's possible to deploy the digital advisor with local data feeds in various markets.

How do I create my excentos Product Finder?

With the excentos Workbench, you can easily build your digital advisory solution yourself.


Bike advisor for various devices

If you have any further questions about digital Product Advisors or our excentos solution, please feel free to contact us. We look forward to hearing from you!

Projektmanager Digital

Projektmanager*in (M/W/D)

Über excentos

Wir entwickeln digitale Beratungslösungen für B2B- und B2C-Unternehmen weltweit. Zu unseren Kunden gehören namhafte Marken und Hersteller wie Jungheinrich, Douglas, STIHL und Bauhaus.

Da unser Kundenstamm stetig wächst, suchen wir zum nächstmöglichen Zeitpunkt Verstärkung für unser Projektteam.

Du hast Lust auf eine neue Herausforderung? Dann bist Du bei uns genau richtig!

Deine Aufgaben

Als Projektmanager unterstützt Du uns bei der Planung und Umsetzung neuer Kundenprojekte. In regelmäßigen Meetings tauschst Du dich mit unseren Kunden über den Projektfortschritt aus und planst weitere Schritte für eine erfolgreiche Projektumsetzung. Dadurch wirst Du zu einer wichtigen Schnittstelle zwischen den Kunden und unseren internen Ressourcen.

Deine Aufgaben im Überblick:
  • Betreuung neuer Kundenprojekte (Planung, Konzeption und Umsetzung)
  • Koordination und Planung interner Ressourcen
  • Auswertung der Projektergebnisse

Dein Profil:

Du hast ein Studium in Kommunikation, Wirtschaft, Sprachwissenschaften oder einem verwandten Themenbereich absolviert? Das ist eine sehr gute Voraussetzung. Viel wichtiger ist uns aber, dass Du motiviert bist und Lust darauf hast, unser Unternehmen mitzugestalten!

Dein Profil in kürze:
  • Du bist kommunikativ und hast sehr gute Deutsch- und Englischkenntnisse
  • Eine enge Zusammenarbeit im Team macht Dir Spaß
  • Du bist gut darin, Dich selbst zu organisieren und Abläufe zu planen
  • Den Umgang mit neuen Softwaretools lernst Du spielerisch
  • Du besitzt ein analytisches Denkvermögen
Bonus
  • Idealerweise hast Du bereits Erfahrung in den Bereichen Projektmanagement, Accounting oder Kundenbetreuung gesammelt
  • Kenntnisse über Analytics-Systeme (z.B. Google Analytics), Datenmanagement, CRM-Systeme oder Ticketing- und Projektverwaltungssysteme (z.B. Jira) wären von Vorteil

Was dich bei uns erwartet:

Wir sind ein hochmotiviertes Team, mit dem Anspruch, immer wieder über uns hinauszuwachsen. Kreativer Austausch, eine offene Kultur und die richtige Atmosphäre sind für uns die Basis für eine produktive Zusammenarbeit.

Nicht zu vergessen sind unsere Firmenevents, bei denen wir gerne gemeinsam grillen, Filme schauen oder aufregende Aktivitäten ausprobieren.

Was wir Dir noch so bieten:
  • Einen unbefristeten Arbeitsvertrag
  • 30 Tage Urlaub im Jahr
  • Equipment deiner Wahl
  • Flexible Arbeitszeiten
  • Eine sehr gute Verkehrsanbindung (der Bus hält direkt vor der Tür)
  • Parkplätze auf unserem Innenhof


Interesse? Dann sende uns deine Bewerbung mit Anschreiben, Lebenslauf und frühestmöglichem Starttermin an: This email address is being protected from spambots. You need JavaScript enabled to view it.. Wir freuen uns darauf, Dich kennenzulernen!

Projektmanager Digital (EN)

Project Manager (M/F/D)

About excentos

We develop digital consulting solutions for B2B and B2C companies worldwide. Our clients include well-known brands and manufacturers such as Jungheinrich, Douglas, STIHL, and Bauhaus.

As our customer base continues to grow, we are looking to strengthen our project team as soon as possible. Interested in a new challenge? Then you're exactly what we're looking for!

Your tasks

As a Project Manager, you will support us in planning and implementing new customer projects. In regular meetings, you will discuss the project progress with our customers and plan further steps for successful project implementation. This will make you an important link between the customers and our internal resources.

Your tasks at a glance:
  • Management of new customer projects (planning, conception, and implementation)
  • Coordination and planning of internal resources
  • Evaluation of project progress and results

Your profile:

Have you completed studies in communication, economics, linguistics, or a related field? That’s a great start. However, what’s more important to us is that you are motivated and eager to help shape our company!

Your profile in brief:
  • You are communicative and possess excellent German and English skills
  • You enjoy working closely in a team
  • You are good at organising yourself and planning processes
  • You learn to use new software tools easily
  • You possess analytical thinking skills
Bonus
  • Ideally, you have already gained experience in project management, accounting, or customer support
  • Knowledge of analytics systems (e.g. Google Analytics), data management, CRM systems, or ticketing and project management systems (e.g. Jira) would be an advantage.

What awaits you with us:

We are a highly motivated team with the ambition to continually grow beyond our limits. Creative exchange, an open culture, and the right atmosphere are the foundation for productive collaboration.

Not to forget our company events, where we enjoy barbecues, watch movies, or try out exciting activities together.

What else we offer you:
  • A permanent employment contract
  • 30 days holiday per year
  • Equipment of your choice
  • Flexible working hours
  • Very good transport connections (the bus stops right outside the door)
  • Parking spaces in our courtyard


Interested? Then send us your application with cover letter, CV and earliest possible starting date to: This email address is being protected from spambots. You need JavaScript enabled to view it.. We look forward to getting to know you!

Projektmanager Digital Student / Trainee

Projektmanager*in Trainee (M/W/D)

Über excentos

excentos wurde 2008 in Potsdam gegründet. Mittlerweile sind wir einer der führenden Anbieter digitaler Assistenzsysteme. Kurz gesagt: Wir entwickeln virtuelle Produktberater und etablieren digitale Beratungsprozesse im Online-Handel. Zu unseren Kunden gehören B2B und B2C Unternehmen aus aller Welt. Da wir unser Produkt stetig weiterentwickeln und die Nachfrage rasant steigt, suchen wir zum nächstmöglichen Zeitpunkt Verstärkung für unser Projektteam!

Deine Aufgaben

Du willst lernen, wie man Kundenprojekte plant, koordiniert und erfolgreich umsetzt und hast Lust, gemeinsam mit uns das Online-Shopping zu revolutionieren?

Dann komm an Bord und werde Teil unseres Projektteams!

Deine Aufgaben im Überblick:
  • Kundenprojekte begleiten (Projektplanung, Konzeptentwicklung und Projektkoordination)
  • Beratungssoftware unserer Kunden gestalten und konfigurieren (nach intensiver Einarbeitung in unser Backend)
  • Projektergebnisse auswerten und analysieren (mithilfe unserer Analyse-Tools)

Dein Profil:

Du hast ein Studium in Kommunikation, Wirtschaft, Sprachwissenschaften oder einem verwandten Themenbereich absolviert? Das ist eine sehr gute Voraussetzung. Viel wichtiger ist uns aber, dass Du motiviert bist und Lust darauf hast, unser Unternehmen mitzugestalten. Alles andere lernst Du nämlich bei uns!

Dein Profil in kürze:
  • Du bist kommunikativ und hast sehr gute Deutsch- und Englischkenntnisse
  • Eine enge Zusammenarbeit im Team macht Dir Spaß
  • Du bist gut darin, Dich selbst zu organisieren und Abläufe zu planen
  • Den Umgang mit neuen Softwaretools lernst Du spielerisch
  • Du besitzt ein analytisches Denkvermögen

Was bieten wir?

Wenn wir von flachen Hierarchien und Gleichberechtigung sprechen, dann meinen wir das auch so. Bei uns zählen die Ideen und Anliegen jedes Einzelnen, denn Spaß bei der Arbeit und die richtige Atmosphäre sind für uns die Basis für eine produktive Zusammenarbeit.

Nicht zu vergessen sind unsere Firmenevents, bei denen wir gerne gemeinsam grillen, Filme schauen oder aufregende Aktivitäten ausprobieren, wie eine Floß-Fahrt über die Havel.

Solltest Du mal Lust darauf haben, während der Arbeitszeit ein wenig Sport zu treiben, steht uns jeden Dienstag ein kleines Fitnessstudio nebenan zur freien Verfügung.

Selbstverständlich werden wir im Büro jederzeit mit frischem Obst, diversen Getränken und leckerem Süßkram versorgt. Morgens sitzen wir am liebsten gemeinsam am Frühstückstisch und einmal pro Woche geht das Mittagessen auf uns.

Was wir Dir noch so bieten:
  • Einen unbefristeten Arbeitsvertrag
  • 30 Tage Urlaub im Jahr
  • Computerausstattung fürs Homeoffice
  • Flexible Arbeitszeiten
  • Eine sehr gute Verkehrsanbindung (der Bus hält direkt vor der Tür)
  • Parkplätze auf unserem Innenhof
  • Gemütlicher Teambereich zum Essen und Plaudern
  • Und natürlich das coolste Team Potsdams!


Interesse? Dann sende uns deine Bewerbung mit Anschreiben, Lebenslauf und frühestmöglichem Starttermin an: This email address is being protected from spambots. You need JavaScript enabled to view it.. Wir freuen uns darauf, Dich kennenzulernen!

Sales Landing Page - Analytics

Analytics Examples



excentos Analytics

Our analytics track the behavior and actions of visitors and give you a clear picture of individual events and user journeys. This generates valuable customer data for your business.


  • Find out who your ideal customer is by getting an overview of your click-through traffic.

  • Understand which products and product attributes (colors, sizes, designs, etc.) are popular amongst customers.

  • Set-up and track metrics as per your product category.

  • Unlock the power of machine learning and receive suggestions for improvement.





What our customers can tell you...


  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude



Our customers


Sales Landing Page - Guided Selling partner presentation

Partner program



excentos Guided Selling solutions

We are experts in Guided Selling and our solutions have been used in various product categories and span across many industries.
Our AI-driven solutions help reduce returns and increase revenues.


  • Digitize online and in-store sales processes for your customers.

  • Deliver a Guided Selling solution with AI-driven features and benefits.

  • Find success by combining your expertise with our AI-driven technology.





What our customers can tell you...


  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude



Our customers


Sales Landing Page - Product-Guides-and-configurators

Product Guides and Configurators



excentos Guided Selling solutions

Product Guides and configurators assist your customers and guide them towards making quicker buying decisions. Our Product Configurators use the same Guided Selling attributes as our Product Guides, which give them more advantages.


  • Machine learning provides accurate product recommendations and configurations for your customers.

  • Improve your website's experience, reduce product returns and increase your revenues.

  • Get valuable consumer insights from analytics and react timely to buying trends.





What our customers can tell you...


  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude



Our customers


Screencast Rocket55 / EcoWater

Screencast of Workbench configurations
for Rocket55 / EcoWaterSystems

Screencast shows how to configure Cross Selling, "expression" data binding, widgets, reasoning
Concept and configuration by Ben Prasa, excentos, 28.01.2020.

Please let us know in case you have any questions.

SEA Marketing Manager Trainee / Student

SEA Marketing Manager
Trainee / Student (m/f/d)


Are you passionate about digital solutions and are looking for a new challenge?
Join excentos and become a part of our dynamic and fast-growing team.


About excentos

{module Job posts about excentos EN}

Job description

As SEA Marketing Manager Trainee / Intern you are responsible for conceptualizing, implementation and monitoring of our performance marketing activities. You will run complete a thorough training on how to implement and optimize Google Ad campaigns and other performance marketing methods.

Your Tasks

  • Enhance our lead generation funnel to our SaaS self-service platform that our customers use to build Product Guides
  • Implement performance marketing activities such as Google Ads and social media campaigns
  • Closely cooperate with our content marketing team for creating landing pages and SEO content.
  • Monitor the success of our activities in web analytics and advertisement tools (i.e. Google Analytics, Google Adwords)

What we expect from you

  • Excellent analytical skills, and you enjoy working with data
  • You are fluent in English and German
  • You can create impressive marketing messages
  • Interest in e-Commerce technologies, and you love creating digital solutions
  • You have first relevant experience from university in e.g. business, marketing, information technologies, media

We are open for part-time (e.g. working student) or full time (e.g. trainee, internship) positions, and prefer full time positions.

Shape the future of Online Shopping with excentos

If you want to be part of a leading E-Commerce technology provider and accelerate your career, send us a PDFof your CV and letter of motivation in English to This email address is being protected from spambots. You need JavaScript enabled to view it..

We look forward to meeting you!

Your benefits

We strategically invest into our team (see also here), so you can look forward for these benefits:

{module Jobs benefits EN}

We want you!

This job is a unique opportunity of working with a passionate team with a diverse and open-minded background in our lovely and buzzing office in the heart of Potsdam.

The 5 Things Generation Y Shoppers Expect

"Millennials want it all and they want it now." - Guven Ordun, Research Gate

Millennials, Generation Y - buzzwords which we hear all the time. The primary target group aged between 22-35 years old have certain expectations in mind when they go shopping and their demands continue to grow exponentially.

Some prevalent trends which grace this tech-savvy generation include the influence of social media, aesthetics and more recently, the importance of protecting the environment and fighting for social justice.

This blog post will look into the five main contributors in successful targeting of the millennial shopper.

  • Social Media
  • Inspirational Content Marketing
  • Digital Product Advice and Guided Selling Solutions
  • Customer Service
  • Omnichannel accessibility

1. Social Media

Source: Facebook PlayStation

Top of the list has to be social media. Generation Y spends over 2 hours on social media per day and this phenomenon is not slowing down any time soon. Social media also continues to develop as something more than networking amongst friends and has become the go-to medium for people to be inspired, shop, leave reviews, interact and share experiences.

Thousands of shops and retailers have started investing serious money in social media to attract more customers and increase sales, and why wouldn't they? Social media is the holy grail for marketers and has made the targeting of all ages, genders, personalities and demographics so much easier.

PRODUCT ENDORSEMENT AND INFLUENCERS

With the rise of Instagram, millennials have proven that they are crazy for visual content and are easily influenced by what their favorite celebrities are doing, wearing, eating or where they are going on holiday.

Take for example Meghan Markle's Sarah Flint ballet flats, which were spotted online and consequently sold out minutes later. People feel good about themselves when they know that they are wearing the same shoes as an actress, sports star or influential personality and if they are die-hard fans, then they will undoubtedly flock to the shops and buy every product which they see their idol wearing; regardless of whether they can truly afford it or not.

Source: Sarah Flint https://www.sarahflint.com/

Source: Meghan Markle Style Blog http://meghanstyle.org/

There are influencers in every industry - you just have to find them. Previously, businesses would only invest in influencers with at least 500k followers but this prerequisite no longer exists and companies see value in gifting even those with smaller numbers.

Source: Instagram @tagheuer

SOCIAL MEDIA SHOPPING

Source: Instagram @uniqlo

Promoting your products via social media is an easy way to get a wide reach and directly connect with your customers. Facebook, Snapchat and Instagram also have new shopping features which allow you to insert product tags and scan barcodes which link directly to the checkout page. Competitions, giveaways, coupons and vouchers are also appreciated by customers and allow them to get involved and interact with your brand on their favorite social media channel.

2. Inspirational Content Marketing

Source: Instagram @gopro

ONLINE CONTENT

Hand in hand with social media comes good quality content. Inspiring content which users love will gather support and attention from genuine followers onto your page, as well as save you some money on paid-ads. Target groups and personas are not limited to gender, demographics, lifestyle choices and income but also generation. Generation takes all factors into account and since people from the same generation have lived through the same events, experienced advances in technology together, share similar values, etc - they are an ideal target group.

Visual content should be of professional quality and written content should engage the reader, maybe teach them something new or leave a positive impression on them. Give your readers something to think about, something to discuss or simply something to make them smile.

Unfortunately, not all businesses have the budget to invest in marketing resources, however, free copyright websites such as pexels and unsplash provide a large range of professional, copyright-free images and you can find freelance content writers who charge at an hourly rate to provide you content as and when you may need it.

Content which is in vogue at the moment relates to philanthropical issues of social injustice as well as protecting the environment and discussion of ethics and sustainability.

Source: Instagram @thebodyshop

Source: Instagram @thefemalecompany

OFFLINE CONTENT:

Of course online retail is huge and vital for survival but brick and mortar businesses are still not dead and there are measures to be taken to keep them alive. For example, traditional storefronts and displays have become outdated and customers are on the search for exciting and interesting designs which provide them with more than a shopping experience. The kind of experience which is "Instagrammable". Take the example of American fashion retailer Abercrombie&Fitch who across all their stores worldwide have topless male models at the entrance for excitable customers waiting in the queues outside to get their photo taken.

Other popular and innovative in-store trends include: huge flower garlands, interactive gaming stations, in-store DJs, pop-up food stalls and in-store devices which can be linked up to the internet to provide a more fluid shopping experience for not only your customers, but your staff too.

3. Digital Product Advice & Guided Selling Solutions

Douglas Gift Finder https://bit.ly/2HBNunv

ONLINE GUIDED SELLING SOLUTIONS

Generation Y are complaining that their online shopping experience isn't personalized enough. Customers lack good-quality advice online and in a world of choice overload, they are becoming easily frustrated and consequently leaving your shop empty-handed. Many online shops have become overcrowded with products which are difficult to navigate from the user's point of view.

Product Guides act like a virtual sales assistant who can give you advice and guide you to the right product. They do this by asking a few quick and simple questions which AI-driven Guided Selling technology uses to provide you with intelligent recommendations based on your individual needs.

OFFLINE GUIDED SELLING SOLUTIONS

Product advisers are also useful accompaniments in-store and can aide your employees when trying to help customers find their perfect product while also giving them a better product overview. In-store Product Guides can also be used as a helping hand in your busier stores or at peak times. For example, instead of allowing customers to stand and wait to speak with the next available member of staff, they can receive advice independently with the self-sufficient Product Guide.

4. Excellent Customer Service

Source: Apple

Customers tend to expect an answer straight away, 24 hours around the clock and thanks to advances in customer service tools, this is now possible! In addition to human exchange, you can also automate your customer service with online chatbots and troubleshooting guides. Chatbots and troubleshooting guides assist your business with out of hours requests as well as deal with issues which can save your support team valuable time.

5. Omnichannel Accessibility

Generation Y are workaholics who lead fast-paced and active lifestyles. They need access to your shop on every available device they own; from desktop to mobile, watch and IPad. Not only this, but they want it to work as smoothly on their phone as it would on their laptop. Omnichannel accessibility also means that your website is in sync across all channels and your customers can conveniently access everything your website has to offer regardless of the channel they are using.

So, what are the benefits of adapting to Generation Y's needs?

  • They are the largest generation in history
  • Predicted to become huge spenders
  • All are of legal age to buy any kind of product
  • All are of working age which means they probably have the disposable income to shop, shop, shop!

Find out how your business can implement the latest and most effective customer service strategies

Contact Us

Timezones

Timezones

This overview of timezones around the world is supposed to help excentos customers and staff finding meetings in international projects. The UTC numbers are without respect to summer time / daylight saving time. They show winter time UTC; so during summer, add +1 everywhere (Berlin = UTC+2 in summer).

Best slots: Berlin morning 06:00 / 07:00 = New Zealand evening 17:00 / 18:00 or Berlin evening 22:00 = New Zealand morning 09:00.

travelling to excentos

Travelling to excentos

Visit us at our
office in Potsdam

excentos Software GmbH
Reiterweg 1
14469 Potsdam (near Berlin)

Tel.: +49-331-730 768-10
Fax: +49-331-730 768-19
E-mail:This email address is being protected from spambots. You need JavaScript enabled to view it.

Access to our parking: From Jägerallee (Bundesstraße 2)
just before the intersection to Reiterweg, enter the parking on our premises.

Looking for a Hotel?

Arrival by train or city train

  • Regionaltrain RE1 from Berlin Ostbahnhof, Alexanderplatz, Friedrichstr., Berlin Hauptbahnhof, Zoo, Charlottenburg via Potsdam Hauptbahnhof (Travel time 25 mins. from Berlin Hauptbahnhof to Potsdam Hauptbahnhof, leaves every 30 mins.)
  • Alternative: city train (S-Bahn) 7 via Potsdam Hauptbahnhof (Travel time 40 mins. from Berlin Hauptbahnhof to Potsdam Hauptbahnhof)
From the central station in Potsdam you need approx. 10 minutes to excentos:
  • Take the bus, direction Bahnhof Pirschheide, get off at of Reiterweg / Jägerallee. Continue for 5 minutes on foot to reach excentos
  • Take the tram 96 or 92 from Potsdam Hauptbahnhof and exit Potsdam Reiterweg/Alleestraße. Follow the Reiterweg for approx. 250m.
  • Alternatively,taxis are available from Potsdamer Hauptbahnhof (10 mins., 13€)

The timetable information of the BVG (Public Transport) will help you to find the quickest option.

Arrival by car

If you arrive by car from Berlin or from the Berliner Ring, please

  1. take the A115 direction Potsdam and exit the highway at "Potsdam Zentrum". You reached Nuthe-Schnellstraße (L40)
  2. follow Nuthe-Schnellstraße towards the city center (Stadtzentrum). Continue straight until the first traffic light crossing (at the corner of Berliner Straße)
  3. Go straight at the crossing, take the middle lane and follow Behlertstraße
  4. follow the Behlerstraße straight to Am neuen Garten
  5. follow Am neuen Garten for approx. 350m to the Alleestraße and follow it for approx. 300m,
  6. follow Alleestraße straight to the Reiterweg.

Arrival from the airport

  • Berlin-Tegel: by car or taxi via the A115 approx. 35 mins. or by public transport via Berlin-Zoo (approx. 50 mins.).

  • Berlin-Schönefeld: by car or taxi approx. 40 mins. (via the urban highway through Berlin or directly via the "Bundesstraße").
    Using the public transport via Berlin central station (approx. 90 mins.) or directly from Schönefeld to Potsdam (approx. 55 mins, leaves every hour).

The timetable information of the BVG (Public Transport) will help you to find the quickest option.


Hotel Recommendations

Dorint Hotel Potsdam

Located across the street of the excentos office.

Large and professional, practical since it is close by, but a bit impersonal

Distance to excentos: 150m

Website


NH Potsdam

An elegant 4-star hotel in the center of Potsdam.

With bars and pubs in close proximity as well as the tram lines

Distance to excentos: 850m

Website

Altstadt Hotel

A small and classic hotel in the inner city of Potsdam.

A cosy hotel with unique charm and ambience

Distance to the excentos: 1km

Website


Hotel Hofmaler

The hotel is located in the historical Dutch Quarter of Potsdam.

A boutique hotel with friendly personnel and a familiar atmosphere

Distance to excentos: 1.2km

Website

Hotel am Luisenplatz

The 4-star hotel is located at the Luisenplatz, directly at the center of Potsdam.

An elegant hotel next to the Park Sanssourci, ideal for some sightseeing

Distance to excentos: 1.5km

Website


Hotel Mercure

The excentos office is quickly reached via the nearby tram station.

Well known symbol of Potsdam. The main train station is only 500m away.

Distance to excentos: 2km

Website


Do you need help organizing the transport or finding a hotel?

Contact us

Ways to Reduce your Product Returns

As you know, high return rates can be a real pet peeve for any online shop as well as have a detrimental effect on both margins and profit.

Leading retailers are already implementing numerous measures to try combat the masses of refunds and returns they receive every day. However, levels continue to remain high which is not only having a damaging effect on orders but also on business.

Of course, customers do sometimes have a good reason for returning one of your products: maybe they were sent the wrong one or maybe it was faulty. However, on more occasions than not, they are sent a product which doesn't fit or isn't how it was described; it is these kinds of reasons which can be easily avoided and save your business time and money. According to Narvar, 42% of buyers returned an online purchase within the past three months. These high numbers show that returning is the new fashion in which shoppers are taking advantage of free return policies by buying items in three different sizes with the intention of sending at least two back.

This blog post will explain why excentos Online Product Advisers better inform your customers about your products so they know exactly what they are buying and won't feel the need to return it.



1. It's all in the detail

Product Pages details

It is important that your product descriptions are written in detail as this will not only improve your SEO and make it easier for customers to find your products but will also inform them of the specific details which really matter. The customer can then ultimately decide whether that particular product fits their requirements or not. Things to include: color, size, fit, style, measurements, material, fabric, washing instructions, purpose etc. Is your product data complete and detailed? Don't worry if not - excentos can help you to clean up your data and ensure it's ready for making an optimal Product Guide.



2. Hitting the nail on the head

excentos Camera Guide

Pinpoint the exact products your customers love and use this knowledge to your advantage. With excentos Product Guides, you can provide your customers with intelligent recommendations which they are bound to love.



3. Finding the perfect fit

 Jeans Size Guide

For fashion brands and retailers, it is particularly important that you include vital information on size, color and style. It is also a good idea to try make this visual. Include sizing tables with unit conversions if you have international customers and try include photos of the product in every different color you offer. The excentos size matching feature takes factors such as body types, wearing habits and style into account and our color matcher uses image analysis algorithms to simplify the color search without confusing customers with different color names.



4. Data alone has no value

Product Rating

Pay attention to your usage data and draw conclusions from it. What does your typical customer profile look like? Which products are your customers buying? Do your customers cross-buy across certain products? Which of your products have good and bad customer reviews? Utilizing your data to provide better product recommendations to your customers is the best way to sell and results in both better targeting and marketing messages. Another great way to help customers in choosing a product is by using the excentos Customer Reviews feature which showcases the most common customer reviews within your Product Guide.



5. Knowledge is power

As well as analyzing which products your customers love, it is also important that you understand the reasons why customers send back certain products. When sending out your products, ensure that you include a few questions on the product return form where the customer can briefly state their reasons for returning.



6. When you visualize, you materialize

Product Images

Great images are crucial to the presentation of your products. Include as many images as possible and the more angles the better! Zoom functions and even videos of your product in action can really assist your customers in understanding whether that is the right product for them.



Inform customers about your products more effectively and watch your profits grow

Start building your Product Guide with excentos and say Goodbye to high return rates.


learn more about Product Guides