Providing a product search that focuses on each customer's needs is not an easy task, especially if you have such diverse customer groups. A professional buyer that makes purchases on a frequent base for a large area office approaches your products differently than a home office user.
The key to providing every customer with perfectly matching recommendations is Digital Product Advice: Product Guides provide customer journeys modeled with your sales expert's knowledge that interactively engage each customer with a personalized experience. It allows you to tailor the questions to every user's experience and present relevant topics only - thus a home office user's advisor flow can be very different from expert advice for a professional buyer.
Guided Selling provides your customers with digital advice and personalized experiences:
Intelligent Product Guides lead your customers to the right product for their office. At the same time, they increase your conversion and margins with great customer service and upselling.
Explore our vast experience and many features that make online selling of IT and Office Supply products an enjoyable experience.
Use case focused - from product to accessories
Product Guides identify the exact use case of each customer utilize a concept that fully encompasses and models your best sales experts' knowledge.
If we consider the example of labeling machines, we find a vast variety of use cases - and a typical user has not even thought about them all. The powerful Guided Selling solution focuses on every detail because missing only one detail, such as that the machine needs to print labels for plugs and cables, could render the bought product useless for the customer.
Additional features like cross-selling make use of the collected knowledge so that every label or tapes fits exactly to your customer's use case.
The Product Guide asks questions to determine the exact use case for labeling machines
Avoid the category problem
Emphasize the possible savings considering the overall productivity
More than a product recommendation
Offer different setups and strategies and show their advantages
Total cost of ownership - show that investing in great products saves money
Convince your customers, that in many cases it makes sense to perhaps invest a little more, but then realize lower operation costs. Product Guides offer custom calculation and configurator functions that show your product's economic strengths and efficiencies. It makes a big difference if the product is praised as cost-efficient or if you can show the savings of different options compared to each other.
TCO calculation doesn't stop with the tradeoff between one-time and recurring costs. Our Guided Selling tools offer advice between different setups and installations strategies. Take printers, for example - you can use one large printer for the entire department, or many smaller printers spread across the office. With digital advice, you can provide your customers with all options available and show them which saves them the most over time.
Explore more features and examples
for IT & Office Supply
Printers come in various sizes, and depending on the use case, they can have different features. Finding a perfect fit is no easy task. Brother's Printer Advisor advises customers about printing solutions for home and commercial use. It provides explanation content when required, and uses bundle logic to provide an optimum printer recommendation.
The Label Printer Guide is based on a variety of use-cases and advices the customer according to their specific needs. It displays only relevant questions and answer options based on the path selected by the user. The guide also uses image content and explanation texts to inform customers about the various options available to them.
Brother Printer Advisor
excentos Demo Camera Guide
Brother Labeling Machines
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