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Privacy Policy

Privacy Policy at excentos

for our English visitors

This page informs you on how we protect your data when using our website and backends and all asociated services

Protecting your data is very important to us. We thus apply all legally required measures and this Privacy Policy (in german: "Datenschutzerklärung") to protect your data on websites of excentos, our backends and all related services.
If you require an english version of this Privacy Policy, please contact us and we'll be happy to help you.

Privacy policy

As the operator of this site and all associated services, excentos takes the protection of your personal data very seriously. Therefore, we present below the basics and our obligations in the handling of data for the various services.

Data Privacy Officer

You can reach our Data Privacy Officer Anna Lisovaya at:

excentos Software GmbH
Reiterweg 1
14469 Potsdam
Phone number: +49-331-730 768-10
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Websites operated by excentos

The use of our website is generally possible without providing personal data. Insofar as personal data (for example, name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. There are several ways to submit personal data to excentos, including contact forms, product advisors and demo systems in our website (see below) and registration forms for newsletters, special offers and the workbench operated by excentos. This data is not passed on to third parties without your express consent and is only stored by excentos in a CRM system operated on its own servers located in Germany.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and version
  • Used operating system
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

This data cannot be assigned to specific persons. This data is not merged with other data sources. We reserve the right to check this data on a regular basis if we become aware of concrete indications of illegal use.

Contact form

If you send us inquiries via the contact form, your data from the inquiry form, including the contact data you provided there and the date and time, will be stored by us in a CRM system (Customer Relationship Management) for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. For the processing of data, your consent is obtained during the registration process and reference is made to this privacy policy.

Newsletter data

If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. We use this data exclusively for sending the requested information and do not pass it on to third parties.

You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Optout" link in the newsletter.

Newsletter - Success measurement

The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened, or if we use a shipping service provider, from their server. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.


We use the consent management service Cookiebot, of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (Cybot). This enables us to obtain and manage the consent of website users for data processing. The processing is necessary for compliance with a legal obligation (Art. 7 para. 1DSGVO) to which we are subject (Art. 6 para. 1 p. 1 lit. c DSGVO). For this purpose, the following data is processed with the help of cookies:

Your IP address (the last three digits are set to '0'). Date and time of consent. Browser information URL from which the consent was sent. An anonymous, random and encrypted key Your end-user consent status, as proof of consent.

The key and consent status are stored for 12 months in the browser using the cookie "CookieConsent". This preserves your cookie preference for subsequent page requests. With the help of the key, their consent can be proven and tracked.

If you enable the service function "Collective Consent" to enable consent for multiple websites through a single end-user consent, the service additionally stores a separate, random, unique ID with your consent. If all of the following criteria are met, this key is stored in the third-party cookie "CookieConsentBulkTicket" in your browser in encrypted form: you enable the collective consent feature in the service configuration. You allow third-party cookies via browser settings. You have disabled "Do not track" via browser settings. You accept all or at least certain types of cookies when you give consent.

The functionality of the website is not guaranteed without the processing.

Cybot is a recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. For more information on how to object to and opt-out of Cybot, please visit:

Your personal data will be deleted continuously after 12 months or immediately after the termination of the contract between us and Cybot. Please see our general explanations about deleting and disabling cookies above.

Cookie management

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called cookies. These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

Objection to data collection

You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Disable Google Analytics

For more information on how Google Analytics handles user data, please see Google's privacy policy:

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" function of Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".

Google Signals

If you have agreed to Google and have linked several of your devices to your Google account, it is possible that Google can track your usage behavior across several devices ("Google Signals"). Google uses log-ins to the Google network for these statistics and thus performs cross device tracking. Cross device tracking enables different visits to a website to be assigned to one visitor, even if the visitor accesses the content via different devices. Google uses Signals to provide reports on cross-device user numbers, as well as on different groups of users based on different device combinations used. For this purpose, Google uses the data of users who have activated the "personalized advertising" option in their Google account settings. This means that you can also be shown interest-based advertising when you switch devices.

Google Tag Manager

This website uses Google Tag Manager (GTM) to embed additional tags (such as scripts, tracking pixels or other external sources). GTM itself does not set any cookies and does not collect any usage data. However, a script provided by Google is used, which is located on Google servers in the USA. As a result, your IP address may be recorded there. GTM integrates other services (e.g. for tracking and marketing purposes), but does not itself have access to any data collected via them.

Hotjar Analytics

We use Hotjar in our websites and select product guides and backend tools to better understand the needs of our users and optimize the offering and user experience. Using Hotjar's technology, we get a better understanding of our users' experiences (e.g., how much time users spend on which pages, how users interact with the content and widgets presented, which links they click, what they like and don't like, how our backends are used, etc.) and this helps us tailor our offering based on our users' feedback. Hotjar works with cookies and other technologies to collect data about our users' behavior and about their devices, in particular IP address of the device (collected and stored only in anonymized form during your website usage), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only), language preferred to view our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually prohibited from selling the data collected on our behalf. For more information, see the 'about Hotjar' section on the Hotjar help page.


We use HubSpot on our website. This is a tool for digital marketing. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. In addition the company also has a head office in Ireland with the address the address 1 Sir John Rogerson's Quay, Dublin 2, Ireland.

HubSpot also processes your data in the USA, among other places. We point out that, according to the opinion of the European Court of Justice currently no adequate level of protection for the transfer of data to the the USA exists. This may entail various risks for the lawfulness and security of the data processing.

As the basis of data processing for recipients located in Third countries (outside the European Union, Iceland,Liechtenstein, Norway, and especially in the USA) or a data transfer there, HubSpot uses so-called Standard Contractual Clauses (Art. 46. para. 2 and 3 DSGVO). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection data protection standards even if it is transferred to third countries (such as the countries (such as the USA) and stored there. These clauses are based on an implementing decision of the EU Commission. You find the decision and the corresponding Standard Contractual Clauses here, among other places:

The data processing condition (Data Processing Agreement), which corresponds to the standard contractual clauses, can be found at

To learn more about the data that is processed through the use of HubSpot you can learn more about the privacy policy at

Business Intelligence

For excentos as a data-driven company that develops innovative products and services, it is important to understand the behavior of our customers and to be able to analyze it with modern techniques. We therefore use a business intelligence solution that integrates data from the aforementioned systems as well as the workbench described below and makes it analyzable. The data is transferred to the business intelligence solution in an exclusively anonymized form and is further processed and stored there in an exclusively anonymized form, i.e. neither first nor last names nor email addresses, telephone numbers or complete addresses are stored.

SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL encryption is activated, the data you send to us cannot be read by third parties.

Right to information, deletion, blocking

You have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing, as well as a right to correct, block or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Product Guides and Demo Systems from excentos

excentos uses demo systems and prototypes as part of this website to demonstrate, research and further develop Guided Selling technologies. These are integrated into the website or into other websites or services operated by excentos. Here, excentos is the responsible party within the meaning of §4 (7) of the DSGVO.

The Product Guides collect the user's usage activities, such as selected response options and navigation activities as well as interaction with and any purchases (if eCommerce tracking is enabled) of the product recommendations in the Product Guide. This usage data is permanently stored in a web analytics system operated by excentos. No IP addresses are stored in the web analytics system, only anonymized. In addition, the necessary infrastructure services (such as Cloudflare) collect the IP address and usage activities of the user within the framework of a justified consideration of interests in order to ward off cyberattacks. This is a necessary precaution to be able to offer our services. This data is only retained temporarily (up to 4 hours) in order to be able to identify potential attack patterns; during this period, an indirect time stamp-based assignment to usage activities may be possible. Subsequently, the IP addresses including all log data are completely deleted.

By using product guides, chatbots and other reference, demo and prototype systems deployed on this website, you agree to be bound by these terms.

Objection to data collection in the web analytics system

When using the product guides integrated into this website, you can prevent the collection of your data by the web analytics system used by excentos and view or change the status by clicking on the following checkbox. An opt-out cookie will be set that prevents the collection of your data during future visits to this website:

Backends of excentos (e.g. Workbench)

excentos offers its customers and partners convenient self-service tools with which product guides can be developed and maintained in self-service. This includes the Workbench and, if necessary, other self-service tools.

excentos collects and processes data about the customer or its employees, such as first and last name, email address, company data (company name, address) and access data, as part of the contract fulfillment for the use of our self-service systems and backends. Furthermore, excentos also stores usage data of the self-service systems and backends in order to enable error analyses, tool improvements and reporting functionalities. In each case, the data is transmitted and stored in encrypted form. The customer can request the deletion of personal data after the end of the contract period. The customer is obligated to protect all assigned usage and access authorizations as well as identification and authentication safeguards from access by third parties and not to pass them on to unauthorized users.


We point out that data transmission on the Internet (eg communication by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.


The copyright of all information published in this website remains the property of the author. It is not permitted to copy or otherwise use any text, content or graphics from this website without prior written permission.