What is a gift finder?

Gift finders are a special kind of a Guided Selling solution, because the user in this situation is buying a product for someone else. The act of gifting is a personal phenomenon and thus, personalized recommendations fit perfectly as a digital selling solution for online customers. Gift finders are powerful enablers when it comes to targeting and engaging customers during holidays and for special occasions. Gift finders in this regard can be built on different layers of complexity. They are able to take a deeper dive into the mind of the customer by asking them the information they already know and recommending products that would make the perfect gift.

When preferences are not known, gift finders can also work basis personality traits, likes, dislikes, etc. These would maybe require a more complex gift finder concept. Gift finders are built with one purpose in mind, they can be extended as per product and customer insights. As such, you could integrate customization and personalization features in your gift finder, to truly give unique product recommendations.

How do gift finders work?

Gift finders first ask about the profile of the gift recipient

They ask questions such as age, gender, the relation to the customer, their style, etc.

They analyze the requirements provided by the customer

Gift finders analyze customer input from every stage of the recommender.

Gift finders then match user needs and recommend the perfect gifts

After their analysis, they display the best gift option, along with alternatives.

Take a look at our demo Product Advisor

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Gift finders are useful for the
following Ecommerce problems

  • "I have a large assortment of products"

    If a website has a large assortment of products, e.g. an electronics retail site that has 5000+ products, visitors will find it difficult to search for the product they need. A gift finder helps them to quickly find a perfect gift, thus saving browsing time on search.
    "I sell luxury and novelty products"

    Gift finders are a perfect match for luxury retail and novelty products, as they are often purchased with the purpose of gifting. These are useful tools particularly for luxury brands, but also retailers looking to add a useful experience to their Ecommerce.
    "I'm looking for a Guided Selling tool to target holidays and special occasions"

    A Guided Selling tool such as a gift finder is a methodical tool to get more revenues during important seasons and holidays. Customers get a quicker access and more features such as wrapping and delivery options. Recommendations provided by our gift finders can a valid reasoning as to why a particular product is the best choice. This transparency and guidance is essential to convert your website visitors into customers.
    "Visitors frequently bounce off my website"

    Gift finders are by nature user-friendly and don't use traditional filters. They are interactive and can provide your visitors with an experience that is not boring.
    "I want to know more about my customers' purchase behavior"

    With a gift finder, excentos analytics will give a detailed picture on how your products are faring with different customer segments. They provide a lot of insightful data such as market information, improvement suggestions, seasonal product patterns, etc.

Our gift finders offer even more advantages

Personalized recommendations

AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.

Intelligent reasoning

Gift finders use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, safety features, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.

Enhanced machine learning

Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers

Improve your
marketing & sales

To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.

Multi-channel integration
for wide reach

The excentos gift finder can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.

What our customers can tell you...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

How to create a gift finder

With the excentos Workbench, build your very own gift finder in a matter of minutes.

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