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Guided Selling Blog

Digital sales assistants - The instore tool you've been missing

Digital sales assistants help your sales staff to assist instore customers and collect valuable store data and insights. Read about the many advantages of using Guided Selling for your store.

What is Guided Selling?

More and more B2B and B2C companies are relying on guided selling to give their customers a unique online shopping experience. What exactly is Guided Selling and how does it work?

Top 5 best practices for product pages

Product pages are crucial to Ecommerce experiences and can often be the reason for higher bounce rates. Get started with some basic optimization fixes.

Why do customers abandon shopping carts?

Customers may abandon their purchases for a number of reasons, this article talks about the most common ones and the different ways to optimize for them.

A short guide on Guided Selling

Read all about Guided Selling software, and the many different Ecommerce solutions that are available for B2Bs and B2Cs.

What's the big deal about Direct to Consumer (D2C)?

An in-depth look at the D2C trend and how brands can use aspects of it to increase their brand presence and get more control over their product and consumer data.

Top UX trends for Ecommerce 2021

With disruptive challenges in 2020, brands and retailers adopted new strategies for Ecommerce. Get to know the top UX trends you can use to not be left behind.

How Product Guides make online selling easier

Product Guides and Advisors are used by businesses to tackle specific issues related to online selling. Find out how Guided Selling solutions solve such problems.

Gift finders: Personalize the process of buying gifts online

Customers search tirelessly to find the perfect gift and gift finders help to reduce search time and give customers personalized recommendations. Read our article about how to personalize their gift buying journey.

How do B2Bs advise their online customers?

B2Bs have complex products and solutions which makes it difficult to present their online customers with the required support and information. Check out our top B2B picks which successfully advise customers online.

Redefine product data using AI and address real customer needs

Product data is often technical in nature and not easy to interpret when used in online selling. Read about a smarter way to utilize product data with your expertise, and give your customers a transparent and useful purchase experience.

Is the new consumer here to stay?

With the adoption of the 'new normal', consumer behavior is changing while online shopping is gaining momentum. Read this article to know more about how consumers are adapting to changes in the shopping environment.

Chatbots: behind-the-scenes business solutions

Chatbots — or conversational agents — are a powerful tool to offer digital advice and customer support 24/7. Read all about how this service can make your customers naturally interact with your brand.

Lead Generation can Save the Day!

Email marketing and personalized recommendations are a great way to generate leads and win over customers. Read through our essential tips and examples to perfect your lead generation strategy.

An Interview with our Head of Product and Research: Christian Lemke

We address the most fundamental questions surrounding AI and how it can be advantageous for Ecommerce and SMBs.

How your business can tackle the pandemic

The Coronavirus pandemic has changed lives and created disruptions across industries. Read about how to strategize to keep selling.

Why are web analytics essential for online businesses

Websites require tracking and measurement to continually improve user experience for its customers. Read more about the advantages of web analytics and how your business can grow with excentos analytics.

Why a gift finder should top your Valentine’s day list

When it comes to holiday shopping retailers and brands miss out on the most significant insight. Read how gift finders can help your business tackle occasions like Valentine's Day.

Why Inbound Lead Generation is Important

In order to convert people, they need to trust you. Inbound marketing allows you to give something to prospective buyers which is of value to them, something educational which proves you are experts in your field and ...

How home furnishing brands are leading in the online shopping experience

Leading home furnishing brands use digital advice technology to give their online customers personalized recommendations. We check out some of our favorites.

How to recommend the right products to your online shoppers

Wondering why your customers don't make it to the cart? Read how to provide your customers with the advice and guidance they need to navigate your online shop.

Competing against Amazon: the SMB Checklist

Struggling to think up ways to compete against big players like Amazon? Check out this blog post for some handy tips and tricks suited to SMBs.

The 5 Things Generation Y Shoppers Expect

Social media, inspirational content, digital product advice, personalization and omnichannel accessibility... Just a few of the things important to your millenial shoppers.

Gift Finders: Find Suitable Gifts for Everyone this Easter

Surprise your current customers and engage new ones with the excentos Product Finder this Easter. Providing gift inspiration to your customers has never been so easy. See excentos Workbench.

Ways to Reduce your Product Returns

"42% of buyers returned an online purchase within the past three months" - is your business suffering too? Find out how you can better educate your customers and avoid these high return rates.

Welcome to the Future of Modern Marketing...

Marketing has changed more in the past two years than it has in the past 20 years… is your company doing everything it can to keep up?

How Online Gift Finders Can Make You Cupid This Valentine's

It's that time of year again - Valentine's Day is around the corner! Customers are panicking that they've still not found that special gift for their special someone. Help them out with Gift Finders.

How to create the perfect Product Guide

Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Learn from other forward-thinking companies, already using Guided Selling techniques to reduce company costs and increase revenue.

How Components Help Create Great UX and Speed Up the Process

UX isn't limited to your graphic designer. Check out this blog post to see how technology can help excel your UX processes.

How Lead Generation Strengthens Customer Loyalty

Retaining a loyal customer base in e-commerce can be tough business. The easy access to internet and technology means every competitor is just one click away and potentially offering a lower price.

3 Excellent Examples of Product Guides

Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy.

Product Detail Pages: Turn Visitors into Customers - Part 2

In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information.

Product Detail Pages: Turn Visitors into Customers - Part 1

Find out what kind of product details you should be providing, in order to convert your site visitors into customers.

How Smart Preselections Improve the Advisor Process

Learn how Smart Preselections can make your question flow more concise and avoid bad recommendations.

Which Guided Selling method is best for my online shop?

Can't quite understand why visitors on your site aren't buying? You probably need to invest in a Guided Selling method. Check out this blog post to see which would be best for your online shop.

How AI Algorithms Help to Learn Recommendation Behavior

With AI intelligence, you can replicate the offline shopping experience into your online shop. It's smart, it's savvy and it's the 'in thing' for e-commerce businesses who want to get ahead of the game. Find out why in this blog post.

How to Determine the Right Duration of Advisory Processes

During the conceptualization stage of building a Product Guide, we are often asked what the ideal duration for the questionnaire should be? Find out all your unanswered questions in this blog post.

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