Welcome to the Guided Selling Blog

How do B2Bs advise their online customers?


B2Bs have complex products and solutions which makes it difficult to present their online customers with the required support and information. Check out our top B2B picks which successfully advise customers online.

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Redefine product data using AI and address real customer needs


Product data is often technical in nature and not easy to interpret when used in online selling. Read about a smarter way to utilize product data with your expertise, and give your customers a transparent and useful purchase experience.

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Is the new consumer here to stay?


With the adoption of the 'new normal', consumer behavior is changing while online shopping is gaining momentum. Read this article to know more about how consumers are adapting to changes in the shopping environment.

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Chatbots: behind-the-scenes business solutions


Chatbots — or conversational agents — are a powerful tool to offer digital advice and customer support 24/7. Read all about how this service can make your customers naturally interact with your brand.

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Lead Generation can Save the Day!


Email marketing and personalized recommendations are a great way to generate leads and win over customers. Read through our essential tips and examples to perfect your lead generation strategy.

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An Interview with our Head of Product and Research: Christian Lemke


We address the most fundamental questions surrounding AI and how it can be advantageous for Ecommerce and SMBs.

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How Your Business can Tackle the Pandemic


The Coronavirus pandemic has changed lives and created disruptions across industries. Read about how to strategize to keep selling.

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Why are web analytics essential for online businesses


Websites require tracking and measurement to continually improve user experience for its customers. Read more about the advantages of web analytics and how your business can grow with excentos analytics.

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Why a gift finder should top your Valentine’s day list


When it comes to holiday shopping retailers and brands miss out on the most significant insight. Read how gift finders can help your business tackle occasions like Valentine's Day.

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Why Inbound Marketing is Important


In order to convert people, they need to trust you. Inbound marketing allows you to give something to prospective buyers which is of value to them, something educational which proves you are experts in your field and ...

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How home furnishing brands are leading in the online shopping experience


Leading home furnishing brands use digital advice technology to give their online customers personalized recommendations. We check out some of our favorites.

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How to recommend the right products to your online shoppers


Wondering why your customers don't make it to the cart? Read how to provide your customers with the advice and guidance they need to navigate your online shop.

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Competing Against Amazon: the SMB Checklist


Struggling to think up ways to compete against big players like Amazon? Check out this blog post for some handy tips and tricks suited to SMBs.

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The 5 Things Generation Y Shoppers Expect


Social media, inspirational content, digital product advice, personalization and omnichannel accessibility... Just a few of the things important to your millenial shoppers.

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Gift Finders: Find Suitable Gifts for Everyone this Easter


Surprise your current customers and engage new ones with the excentos Product Finder this Easter. Providing gift inspiration to your customers has never been so easy. See excentos Workbench.

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Ways to Reduce your Product Returns


"42% of buyers returned an online purchase within the past three months" - is your business suffering too? Find out how you can better educate your customers and avoid these high return rates.

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Welcome to the Future of Modern Marketing...


Marketing has changed more in the past two years than it has in the past 20 years… is your company doing everything it can to keep up?

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How Online Gift Finders Can Make You Cupid This Valentine's


It's that time of year again - Valentine's Day is around the corner! Customers are panicking that they've still not found that special gift for their special someone. Help them out with Gift Finders.

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How to create the perfect Product Guide


Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Learn from other forward-thinking companies, already using Guided Selling techniques to reduce company costs and increase revenue.

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How Components Help Create Great UX and Speed Up the Process


UX isn't limited to your graphic designer. Check out this blog post to see how technology can help excel your UX processes.

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How Lead Generation Strengthens Customer Loyalty


Retaining a loyal customer base in e-commerce can be tough business. The easy access to internet and technology means every competitor is just one click away and potentially offering a lower price.

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3 Excellent Examples of Product Guides


Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy.

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Product Detail Pages: Turn Visitors into Customers - Part 2


In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information.

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Product Detail Pages: Turn Visitors into Customers - Part 1


Find out what kind of product details you should be providing, in order to convert your site visitors into customers.

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How Smart Preselections Improve the Advisor Process


Learn how Smart Preselections can make your question flow more concise and avoid bad recommendations.

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Which Guided Selling method is best for my online shop?


Can't quite understand why visitors on your site aren't buying? You probably need to invest in a Guided Selling method. Check out this blog post to see which would be best for your online shop.

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How AI Algorithms Help to Learn Recommendation Behavior


With AI intelligence, you can replicate the offline shopping experience into your online shop. It's smart, it's savvy and it's the 'in thing' for e-commerce businesses who want to get ahead of the game. Find out why in this blog post.

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How to Determine the Right Duration of Advisory Processes


During the conceptualization stage of building a Product Guide, we are often asked what the ideal duration for the questionnaire should be? Find out all your unanswered questions in this blog post.

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