It's a challenging task to keep an eye out for changing trends and find a way to quell customer hesitation regarding online purchases. Customers spend a lot of time to find the right products and can get easily flustered going through the many types of brands and options available to them. So how do you shorten their search process and quickly show them what they want?
Guided Selling solutions provide a process that aids customer decision-making which subsequently leads them to an assured buying decision. The customer experiences generated by this process in turn gives vital information regarding actual customer needs and preferences.
Guided Selling lets you create a systematic question-answer flow to understand what the customer is looking for. The customer simply answers and gets the best-suited recommendations, they don't have to spend time searching through catalogues of products.
With a Product Guide, you get valuable data pertaining to your products. E.g. You can easily know which t-shirts are popular amongst men between the ages of 25 to 35, or the types of coats that have sold better in a particular season.
Combine your personal expertise and develop an intuitive-driven purchase process and not just an automated one.
Customers struggle with finding the right size online. Not only does it depend on the style of a product but also because different brands and manufacturers have different fits. Size unsurety contributes to purchase hesitation and indecision. Another problem that occurs is that many customers infact order two sizes and end up returning one, this also increases overall product returns.
Product Guides help to clarify such size problems by asking intuitive questions to zero down on the perfect size and fit. As they are AI-driven, they can take also take into account the differences between brands and advise customers according to those specifications. As a result, you are able to reduce the number of returns.
Make better use of your product data to directly match specific needs of customers. By combining your personal experience and our AI Data Trainer, you can create custom characteristics or attributes for your products. E.g. You can label a line of coats according to the style or look that best matches with them.
Product Guides also enable you to manage and organize your inventory. They are capable of handling huge inventories along with a fast growing assortment of products.
Fashion and lifestyle brands depend on visual representation for their products. Customer perception can be altered in seconds if products are not presented properly.
Our special themes - Sunrise and Earth have been created with a focus on images and visuals, thus making them perfect for fashion and lifestyle-based Product Guides.
Customers are always on the lookout for unique products that make thoughtful or special gifts, and gift finders are useful to target such specific audiences. These customer needs are of a different nature. Hence, luxury and lifestyle brands often use gift finders during certain seasons, holidays and for special days like birthdays, anniversaries, etc.
Gift finders serve a different purpose than Product Guides but work with on the same priniciples. They ask questions to understand the nature and likes of the person for whom the gift is intended for and recommend suitable products accordingly.
Explore more features and examples
for Fashion & Lifestyle
Live examples of Product Guides
in the Fashion & Lifestyle industry
B2C SolutionFashion and lifestyle
Gift finders are particularly useful to capture the holiday shoppers by providing gift recommendations that are quick and insight-based. Through the gift finder, customers get product recommendations that are based on tastes and preferences and hence are highly contextual.
Multiple product categories
B2COnline pharmaciesBeauty & lifestyle
The Rossmann Foundation Guide recommends foundation shades and formats in quick, easy steps. Additionally, it factors in the customer’s skin profile and provides explanation content to pre-answer customer queries. Customers can also use facetted search to filter product recommendations to suit their needs.
B2CBeauty and lifestyle
When customers don’t know what gifts to find, Douglas’ gift finder helps them out. It doesn’t just factor in age and gender but also maps relationships and personal styles. Within minutes customers get great ideas for gifts that are insight-driven.