Gift finders are particularly useful to capture the holiday shoppers by providing gift recommendations that are quick and insight-based. Through the gift finder, customers get product recommendations that are based on tastes and preferences and hence are highly contextual.
The Rossmann Foundation Guide recommends foundation shades and formats in quick, easy steps. Additionally, it factors in the customer’s skin profile and provides explanation content to pre-answer customer queries. Customers can also use facetted search to filter product recommendations to suit their needs.
When customers don’t know what gifts to find, Douglas’ gift finder helps them out. It doesn’t just factor in age and gender but also maps relationships and personal styles. Within minutes customers get great ideas for gifts that are insight-driven.
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