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What is a product quiz?

While a regular quiz implies competition, product quizzes are a subset of Guided Selling solutions such as Product Advisors or Finders. There are two types of quizzes that can be observed, one that is hard-coded and the other that uses AI to generate smart recommendations. The latter version is naturally more flexible and keeps improving as it uses machine learning.

These quizzes are fit well for brands that needs to consider parameteres such as looks, styles, tastes, etc. In other words, personalization and customized features. The other aspect to remember is that product recommendation quizzes are based on the assumption that the customer has very little or even no prior knowledge about the product, and questions are hence formulated based on preferences rather than direct needs.

Consider the kind of questions a personality questionnaire would pose. It wouldn't directly ask you whether you're a shy person, but instead ask you if you like crowds or parties. There are a set of insights that it considers before labeling you with a certain kind of personality. A product quiz similarly recommends products that can match your potential needs, and are most-suitable for you. Product quizzes also utilize product knowledge and consumer insights within them.

How does a product quiz work?

Product quizzes first ask relevant questions

They can ask questions based on personal style, personality, age, traits, habits, etc.

They analyze all preference inputs by the user

Product quizzes analyze every parameter from every stage of the questionnaire.

Product quizzes then match and recommend products

After their analysis, they display the best products or services along with alternatives.

Take a look at our demo Product Advisor

Click the screen and get a coat recommendation

Product quizzes can solve the following problems

  • "I have a large assortment of products"

    If a website has a large assortment of products, e.g. an electronics retail site that has 5000+ products, visitors will find it difficult to search for the product they need. A product quiz helps them to quickly find a perfect product, thus saving browsing time on search.
    "I sell luxury and novelty products"

    Product quizzes are a perfect match for luxury retail and novelty products, as they are often purchased for the purpose of gifting. These are useful tools particularly for luxury brands, but also retailers looking to add an useful experience to their Ecommerce.
    "Visitors frequently bounce off my website"

    A product quiz is by nature user-friendly and doesn't use traditional filters. It is highly interactive and retains visitors on your website.
    "I want to know more about my customers' purchase behavior"

    When using our product quiz, excentos analytics will give a detailed picture on how your products are faring with different customer segments. They provide a lot of insightful data such as market information, improvement suggestions, seasonal buying trends, etc.

Our product quizzes come
with even more advantages

Personalized recommendations

AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.

Intelligent reasoning

Product quizzes use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, type of biker, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.

Enhanced machine learning

Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers.

Improve your
marketing & sales

To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.

Multi-channel integration
for wide reach

The excentos product quiz can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.

What our customers can tell you...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

How can I create a product quiz?

With the excentos Workbench, build your very own product quiz in a matter of minutes.