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What is a Product Selector Tool?

Recommend the best products with Guided Selling

A Product Selector Tool is an online advisor tool which collects user preferences and recommends products based on the needs of the user. It uses the principles of Guided Selling to recommend products that are tailored to the needs of the user. Product Selector Tools can also combine and use functionalities such as product configuration and cross-selling. As they are need-based in nature, they are able to provide recommendations to different product search complexities.

How do Product Selector Tools work?


They ask simple questions to find out the exact nature of the customers' need


Using Guided Selling technology, they analyse all need-based answers given by the customer


Product Selector Tools then display recommendations that match user needs

Try one of our demo Product Selector Tools

What problems does the excentos Product Selector Tool solve?

"I have a broad product range"

If a website has a broad product range, visitors will spend more time to search for a product. A longer search process might make them lose interest to purchase as they will want to look for an alternative website. To remedy this, a Product Selector Tool quickly allows a visitor to search and find what they are looking for, enabling them to make a faster purchase decision.
"I sell complex-natured products"

Product Selector Tools can be used to elaborate on the technical and difficult features of products that fall in this category. Hence, Guided Selling tools like Product Selectors are a good fit for B2B websites.
"My product assortment changes often"

Product Selector Tools are well-equipped to not only handle a broad assortment of products, but also one that keeps changing. This in turn helps to react timely to seasonal trends and assists to maintain proper order for your inventory.
"I have very different target groups"

As Product Selector Tools take into account a users' individual needs, they can target different kinds of groups. They can take into account different characteristics such as height, weight, gender, interests, skills, etc. thereby enabling you to further segment your target groups.
"I want to know more about my customers' purchase behavior"

excentos analytics gives you a more detailed understanding of customer segments and how your products are performing with each of them. This allows you to get more out of your product data and you are able to react quicker to trends and insights.

excentos' Guided Selling software has even more advantages:

Guided Selling

Our Guided Selling technology only displays products that are relevant for the user. By using a matching engine, it personalizes recommendations and thereby increases the visitor's wilingness to purchase it.


Product Selector Tools provide valid and intelligent reasoning for every recommended product, this establishes transparency and brand trust.


Machine learning uses consumer and purchase data to react better to trends in real-time. Thereby, it also continually improves the quality of recommendations .

Customer insights

excentos Analytics give you a detailed picture of customer purchase habits allowing you to react quicker to trends and insights.

Multi-channel integration

Our Product Selector Tools make the most of both worlds as they can be used on mobiles, desktops and as digital solutions in your stores.

What our customers can tell you...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

How can I create a Product Selector Tool?

With the excentos Workbench, you can build your very own Product Selector Tool in a matter of minutes.

product finder mockup