Your products are complex and it is difficult for your customers to make quick and educated buying decisions? Your offering contains many innovative features that need explanation and a vast amount of product variants? Traditional navigations like category navigation or filter search clearly fail since they lack the necessary explanation.
Providing a product search that puts the user requirements first, instead of complex setting and technical features is quite a challenge.
Overcome complexity with our AI-based Guided Selling solution that brings your best sales reps knowledge right into your website. Product Guides offer a personalized customer journey that allows you to engage with each customer by asking only relevant questions. Turn a complex search into an enjoyable interactive experience that leads to a buying decision.
Guided Selling helps you building personalized experiences by providing digital advice:
AI-based Product Guides lead your customers to the right product for their needs. At the same time, they increase your conversion and margins with great customer service and upselling.
Explore our vast experience and many features that make online selling of Industry and Logistic products an enjoyable experience.
Combine configuration and digital advice
Make choosing the right settings and features easy. Our Guided Selling solutions translate tech specs into usage-based language. They provide your customers with configuration options but offer explanations and advice next to it, which significantly reduces choosing the wrong settings or features.
The advisor process finds out your customer's use case in an easy-to-use step by step wizard. The Product Guide's AI learns with each click which features and settings are most important for your users - and thus provides you with valuable data for market research and optimizing your product portfolio.
Make sure your customers understand
Videos explain the difference of the selectable configuration options.
Offer every customer to send them recommendations and all product details via email
Provide your customers with PDFs that include all tech specs and backlinks to your website and shopping card
The ideal mix of lead generation and customer service
One Product Guide serves a wide variety of different target groups, no matter whether business manager or operations manager or engineers. The advisor process simply adjusts to the knowledge of the user providing an optimal user experience.
Turn long lists of tech specs to your advantage with our Guided Selling features for lead generation and PDF generation. Product Guides offer your customers the option to receive automated emails that include the product recommendation and a PDF fact sheet about all specs of the product. The email and PDF include backlinks to your website or shopping card, to ensure that your customers find their way back directly into the sales process.
Explore more features and examples
for Industry & Logistic
Live examples of Product Guides
for Industry and Logistics
B2B SolutionLogistics and Transport
The Product Guide gives an option for customers to connect with Jungheinrich at each stage of the advisory process. It contains features such as PDF generation, product comparisons, and lead generation functionalities. It also offers video explanation content and smart preselections, making it easier for customers to select specific product features.
The Schmalz Product Advisor uncomplicates the advisory process for website visitors, especially when they work with particular types of materials and technical specifications. Explanation content is used to understand precise details and to highlight robot compatibility. It has also been translated into multiple languages.
The Backpack Guide gives quick recommendations for customers with existing knowledge through a dedicated list of hiking trips. The detailed advisory path calculates different aspects of hiking trips along with the user’s personal needs. Facetted search options allow users to further filter recommendations without altering the guide’s recommendation behavior.
Multiple use cases
B2B SolutionAluminum building systems
Door and Window Systems Finder
The heroal Product Finder works as a digital assistant for Architects and Private customers to get door and window system recommendations. Through the advisory process, heroal informs B2B customers about their products across a range of categories.
Wide range of product categories
Jungheinrich Forklift Advisor
Schmalz Vacuum Gripping
Heroal Door & Window Systems
Contact us for an online demo and build your first Product Finder with the excentos Workbench