• Slide Themes Products

    Industry & Logistics

    Simplify complex
    purchase decisions
    for B2B customers

Combine Guided Selling
and product configuration

Reduce complexity and help your customers to save time

  • Your products are complex and it is difficult for your customers to make quick and educated buying decisions? Your offering contains many innovative features that need explanation and a vast amount of product variants? Traditional navigations like category navigation or filter search clearly fail since they lack the necessary explanation.

    Providing a product search that puts the user requirements first, instead of complex setting and technical features is quite a challenge.

    Overcome complexity with our AI-based Guided Selling solution that brings your best sales reps knowledge right into your website. Product Guides offer a personalized customer journey that allows you to engage with each customer by asking only relevant questions. Turn a complex search into an enjoyable interactive experience that leads to a buying decision.
  • Guided Selling helps you building personalized experiences by providing digital advice:

    AI-based Product Guides lead your customers to the right product for their needs. At the same time, they increase your conversion and margins with great customer service and upselling.

    Explore our vast experience and many features that make online selling of Industry and Logistic products an enjoyable experience.

Combine configuration and digital advice

Make choosing the right settings and features easy. Our Guided Selling solutions translate tech specs into usage-based language. They provide your customers with configuration options but offer explanations and advice next to it, which significantly reduces choosing the wrong settings or features.

The advisor process finds out your customer's use case in an easy-to-use step by step wizard. The Product Guide's AI learns with each click which features and settings are most important for your users - and thus provides you with valuable data for market research and optimizing your product portfolio.

Make sure your customers understand

Videos explain the difference of the selectable configuration options.

  • Make sure your customers understand

    Videos explain the difference of the selectable configuration options.

    Automated Emails

    Offer every customer to send them recommendations and all product details via email

    Provide your customers with PDFs that include all tech specs and backlinks to your website and shopping card

    • Automated Emails

      Offer every customer to send them recommendations and all product details via email

    • Provide your customers with PDFs that include all tech specs and backlinks to your website and shopping card

      The ideal mix of lead generation and customer service

      One Product Guide serves a wide variety of different target groups, no matter whether business manager or operations manager or engineers. The advisor process simply adjusts to the knowledge of the user providing an optimal user experience.

      Turn long lists of tech specs to your advantage with our Guided Selling features for lead generation and PDF generation. Product Guides offer your customers the option to receive automated emails that include the product recommendation and a PDF fact sheet about all specs of the product. The email and PDF include backlinks to your website or shopping card, to ensure that your customers find their way back directly into the sales process.

      Explore more features and examples
      for Industry & Logistic


      Engage your customers with a human-like interaction

      Guided Selling Chatbots allow you to offer digital advice and customer support 24/7. Build them with the typical needs of your customers in mind to make the experience extra personal.

      With natural language processing and a voice interface, visitors can naturally interact with your brand or shop in many different chhannels.

      Learn more

      Web Analytics

      Customer insights on the level of market research

      Monitor your sales' success with powerful tools. While you provide a unique shopping experience, the Product Guide collects valuable usage data.

      Drive the segmentation of your target groups, create extremely precise personas, or improve your product with next level data.

      Learn more


      Cross-selling recommendations that are truly relevant

      Cross-selling recommendations use the same intelligence as every product recommendation in the Product Guide. They recommend complementary products that are highly relevant to your customers' buying desires. Recommendations can also be strategically adjusted to support your sales and business goals.

      You are bound to increase your sales revenue and margin.

      Learn more

      Sales rep. support

      Digital advice at the point of sale

      Product Guides are the ideal tool to support your Sales staff around the clock. They encompass your foremost sales expert knowledge and bring it to each sales rep. of your across your entire distribution network. At the same time, it reduces friction across all channels by incorporating your business and marketing strategy.

      Keep your sales reps up to date with changes in the product assortment, pricing, available accessories and help your sales staff to increase sales revenue using cross-selling and upselling features.

      PDF generator

      Product recommendations that stay with your customer

      Increase your customer loyalty with personalized PDFs which include the ideal product recommendation and the entire reasoning that reminds your customers why this particular product fits their needs the best.

      Use backlinks on the PDF to lead customers back to your website, your shop or directly into the shopping cart. The PDF generator's effectiveness is multiplied by combining it with the Lead Generator which sends the PDF attached to a personalized email to your customers.

      Learn more

      Lead generation

      Stay in touch with automated and personalized emails

      Offer your customers the option to receive their product recommendation via email and increase customer loyalty. Our Guided Selling solutions can combine these automated and personalized emails with automatically generated PDFs, which includes the before submitted customer profile and the advantages of your product.

      The emails and PDFs contain backlinks to your website or to the Product Guide and remind your customers to continue their purchase.

      Learn more

      Live examples of Product Guides
      for Industry and Logistics

      Get your 30 days free trial now

      Contact us now for an online demo and
      build your first Product Guide in minutes with the excentos Workbench.

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