Guided Selling Blog

In this blog post, we take a closer look at where the term comes from and explain its different meanings.

AI has become an essential part of modern customer service. Learn how to leverage AI to create real value.

Take a look at different configurator solutions and how they can effectively support your business processes.

Discover how Guided Selling can optimize the sales process for complex B2B products.

Learn how Guided Selling positively influences purchasing decisions and leads customers to make informed choices.

We will show you how to create individual sets and bundles using a product configurator.

Develop in-house or opt for a proven provider software instead? Let's take a look at the advantages and disadvantages of "Make or Buy".

Learn about the differences between 2D and 3D configurators to find out which one is best suited for your use case.

Discover how Guided Selling engages potential customers throughout their journey, seamlessly converting them into qualified leads.

Digital sales assistants help your sales staff to assist instore customers and collect valuable store data and insights. Read about the many advantages of using Guided Selling for your store.

More and more B2B and B2C companies are relying on guided selling to give their customers a unique online shopping experience. What exactly is Guided Selling and how does it work?

Product pages are crucial to Ecommerce experiences and can often be the reason for higher bounce rates. Get started with some basic optimization fixes.

Customers may abandon their purchases for a number of reasons, this article talks about the most common ones and the different ways to optimize for them.

Read all about Guided Selling software, and the many different Ecommerce solutions that are available for B2Bs and B2Cs.

How companies can enhance their brand presence and gain deeper insights into their product and consumer data through D2C.

Product Guides and Advisors are used by businesses to tackle specific issues related to online selling. Find out how Guided Selling solutions solve such problems.

Customers search tirelessly to find the perfect gift and gift finders help to reduce search time and give customers personalized recommendations. Read our article about how to personalize their gift buying journey.

B2Bs have complex products and solutions which makes it difficult to present their online customers with the required support and information. Check out our top B2B picks which successfully advise customers online.

Product data is often technical in nature and not easy to interpret when used in online selling. Read about a smarter way to utilize product data with your expertise, and give your customers a transparent and useful purchase experience.

Chatbots — or conversational agents — are a powerful tool to offer digital advice and customer support 24/7. Read all about how this service can make your customers naturally interact with your brand.

Email marketing and personalized recommendations are a great way to generate leads and win over customers. Read through our essential tips and examples to perfect your lead generation strategy.

Websites require tracking and measurement to continually improve user experience for its customers. Read more about the advantages of web analytics and how your business can grow with excentos analytics.

In order to convert people, they need to trust you. Inbound marketing allows you to give something to prospective buyers which is of value to them, something educational which proves you are experts in your field and ...

Wondering why your customers don't make it to the cart? Read how to provide your customers with the advice and guidance they need to navigate your online shop.

"42% of buyers returned an online purchase within the past three months" - is your business suffering too? Find out how you can better educate your customers and avoid these high return rates.

Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Learn from other forward-thinking companies, already using Guided Selling techniques to reduce company costs and increase revenue.

UX isn't limited to your graphic designer. Check out this blog post to see how technology can help excel your UX processes.

Retaining a loyal customer base in e-commerce can be tough business. The easy access to internet and technology means every competitor is just one click away and potentially offering a lower price.

Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy.

In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information.

Find out what kind of product details you should be providing, in order to convert your site visitors into customers.

Learn how Smart Preselections can make your question flow more concise and avoid bad recommendations.

Can't quite understand why visitors on your site aren't buying? You probably need to invest in a Guided Selling method. Check out this blog post to see which would be best for your online shop.

With AI intelligence, you can replicate the offline shopping experience into your online shop. It's smart, it's savvy and it's the 'in thing' for e-commerce businesses who want to get ahead of the game. Find out why in this blog post.

During the conceptualization stage of building a Product Guide, we are often asked what the ideal duration for the questionnaire should be? Find out all your unanswered questions in this blog post.