Definition:
Guided Buying would perhaps be a more appropriate term here as customers who want to buy something online are guided through their purchase. In German-speaking countries, however, the term 'Guided Selling' has become established.
In addition, there are other terms that are used synonymously with Guided Selling, these include: digital buying advice, online product advice and curated shopping.
Find the perfect camera with the Camera Guide.
How does Guided Selling work?
"Customers are guided to purchase quickly and confidently with Guided Selling."
Guided Selling understands customer needs
The digital product advisor asks specific questions to find out what the customer is looking for.
For example, the vaude tent advisor asks , how many people will sleep in the tent, what weather conditions are to be expected in the region and on what kind of ground it should be set up on.
The customer answers the questions and receives product recommendations tailored to his needs.
In addition, the Product Finder offers explanations of the products and product features so that the customer can make a well-founded purchase decision. This is important for products that are complex and need explanation.
Would you like to find out how Guided Selling works in detail? Then take a look at our Whitepaper: Guided Selling.
Intelligent reasoning
A special feature of the Product Finder are the intelligent reasons (Intelligent Reasoning). The Product Finder not only shows product recommendations, but also provides individual reasons as to how far the suggested products match the customer's requirements.
The customer is presented with convincing purchase arguments to make a safe purchase decision.
Intelligent reasoning help your customers to make an informed purchase decision.
"The product recommendations are optimally adapted to the needs of the customer."
Vaude
Tent Advisor
The Vaude Tent Guide is the ultimate advisor tool for online customers. It asks simple questions to understand the smallest of needs and keys in factors that the customer may not have thought of before. The guide provides explanations on complicated topics and allows users to compare the advantages of different tents.
Highlighted Features:
- Comparison List
- Explanation content
What advantages does a Product Finder offer?
Increase conversions and minimize returns:
A Product Finder guides your customers quickly and securely through the purchasing process. At the same time, through targeted advice, bad purchases can be avoided and the number of returns minimized.
Increase customer satisfaction:
With professional product advice, you ensure that your customers find a suitable product and are satisfied with their shopping experience.
Cross-selling for even more sales:
You can also integrate Cross-selling into your Product Finder to ensure even more sales. For example, offering a robust sleeping bag and other camping equipment to match the tent.
24x7 digital advice:
With Guided Selling, you can provide your customers with digital advice at any time. Even on weekends and public holidays, a Product Finder is there to help your customers in their product selection.
Valuable consumer insights:
With excentos Analytics you win valuable insights into the preferences and requirements of your customers. You can observe trends, define your target group more precisely and understand their needs.
"Ensure customer satisfaction with Guided Selling and increase your conversions."
