What is a digital sales assistant?
A digital sales assistant is an AI-driven solution that assists instore selling. Simply put, it provides a step-by-step guide asking relevant questions to understand customer needs and accordingly presents them with the best product recommendations. It asks simple questions to understand what the customer requires and gives a salesperson the best recommendation according to the answers. Hence, instore staff can find the ideal product faster. This approach can be used for both B2Bs and B2Cs as the process aligns with sales and marketing strategies; with a digital sales assistant, you can centralize your selling strategy with just one solution.
Instore sales training and product advice
Customers require personal advice when they want to buy something. Usually, retail sales training involves employee onboarding, gaining product knowledge, and interactions with customers. Training occurs online or under a sales mentor or trainer. With online training, an employee’s progress can be monitored along with his strengths or weaknesses, while learning from another person’s experience teaches a human-centric approach to selling. An optimal training plan would ideally contain advantages from both these perspectives.
One of the biggest advantages is that the digital sales assistant makes it easier for new employees to get familiar with a brand’s product catalog. The assistant can sort through thousands of available options in seconds and shortlists the best matching results. As the process is designed keeping in mind the needs of the customers and the sales strategy of the business, new employees can rely on the quality of the recommendations.
This allows them to become familiar with the product line and increases their confidence when talking about the finer details of a product. Thus, when it comes to product advice, a digital sales assistant ensures a high standard of quality as all employees learn from the same source. You can also add your personal product knowledge into the mix, e.g. your experiences about how certain products fit or tips to take care of special fabrics. The digital sales assistant gives you the flexibility to transform existing sales and industry expertise into digital advice.
"The assistant can sort through thousands of available options in seconds and shortlists the best matching results."
