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Following the product search, every customer lands on your Product Detail Page. With a well placed and effective search or Guided Selling tool, you will already have increased the chance that your customers end up on relevant Product Detail Pages. However, despite the fact that your customer may be well informed about the chosen product and is already close to making a buying decision, customers will still have numerous questions and expectations playing on their mind.
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In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information. While some of these features have established themselves as an integral part of Product Detail Pages, for example, user reviews, others are used less regularly yet have still shown significant potential in increasing conversion rates and customer satisfaction.
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Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Forward-thinking companies are starting to introduce Guided Selling techniques such as Product Guides to try keep up with online consumer buying trends, improve the online shopping experience and help consumers make the right choice. Here's why Guided Selling is revolutionising online shopping and how your business can create a Product Guide successfully and increase revenue.