VAUDE is a German producer of mountain sports equipment and was founded in 1974 by Albrecht von Dewitz. The family-run business particularly prides itself on producing products which are environmentally friendly. They are also a member of the Sustainable Textile Committee. In 2015, VAUDE was awarded as being "Germany's Most Sustainable Brand" and in 2012, they obtained turnover of around 100 million euros and an employment quota of 1600 employees.
VAUDE relies on excentos' product advice technology to offer their customers a high quality online service.
The task
Provide high quality advice online - comparable to that of In-store
Advise to a standard comparable to that of a top outdoor sales specialist
Serve different target groups with expert knowledge so that newcomers can quickly and easily find a product and enthusiasts still have the important product information at hand
Present VAUDE as the leading producer of mountain sports equipment
Easy to convey and compare product information and features
Automatically be able to cope with new product lines and buying trends
Recommend suitable products from a wide range available
The ability to also advise customers through intelligent chatbots
Our solution
Intelligent Product Guides for every kind of outdoor ethusiast
Intelligent consultation process which covers everything required to make a purchasing decision
Seamless integration into the VAUDE website and branding
Additional branding which emphasizes VAUDE's commitment to environmental sustainability
A direct product comparison which provides access to all important product information
Automatic import of VAUDE product data so that even the newest products become available immediately
Intelligent Chatbots automatically help and advise - 24//7!
The Vaude Tent Guide is the ultimate advisor tool for online customers. It asks simple questions to understand the smallest of needs and keys in factors that the customer may not have thought of before. The guide provides explanations on complicated topics and allows users to compare the advantages of different tents.
The Tent Guide leads VAUDE customers to their perfect tent in five simple steps. In order to ensure that VAUDE can find the tent which is right for you, the advisor will require some information about the quantity and weight of people who will use the tent, its intended use, the expected surface and weather conditions, as well as any material preferences.
whether you are a mountain climber or hobby camper, the Tent Guide can recommend every kind of customer their perfect tent.
even more complex requests, such as minimum weight, maximum amount of space and stability can be catered for
Personalized recommendations
User-oriented faceted search
Self-optimizing recommendations
Good usability thanks to optimized widgets
For this step Your Adventure VAUDE customers can select their tent's intended purpose. The multiple choice options allow the customer to define different uses for their tent without any restrictions in how many options they can select.
The explanatory descriptions inform the user of which product attributes are particularly relevant to their intended purpose, for example, if you select Mountaineering, then it will explain that weight and how much you pack should be taken into consideration.
Personalized recommendations
User-oriented faceted Search
Self-optimizing recommendations
Good usability thanks to optimized widgets
Information about expected climatic and surface conditions are used to determine the optimal tent construction and material.
Weight and other convenient preferences, such as additional features can also be defined by the user.
Personalized recommendations
User-oriented faceted search
Self-optimizing recommendations
Good usability thanks to optimized widgets
With smart pre-selection, VAUDE customers can select a tent construction straight away. Smart pre-selection offers a pre-selection based on previously-entered information, which can be customized by the user at any time.
Easter - the time for family, reflection and renewal. Surprise your current customers and engage new ones with the excentos Product Finder.
Providing gift inspiration to your customers has never been so easy as with the excentos Workbench.
In this blog post, we showcase some of our favorite Gift Finders and explain why they work so well for all kinds of people, genders and age groups.
1. For the Chocoholics... because nothing screams Easter more than chocolate!
Hotel Chocolat is a luxury British chocolatier and cocoa grower. With over 130 shops, cafes and restaurants, three boutiques in Copenhagen and a hotel on
their cocoa plantation in the Caribbean, Hotel Chocolat are revolutionizing the chocolate industry.
What do we think? This exquisite Gift Finder is oozing in irresistible temptation and an insatiable appetite for the best chocolatey gift.
Its simplistic yet luxurious design perfectly compliments the Hotel Chocolat brand. Shopping for Easter eggs has never been so fun!
2. Treats for the kids
There was a Gift Finder: Mytoys Gift Finder
MyToys
Children's toy specialists
MyToys is Germany's leading retailer of children's toys and accessories and one of the 12 largest online shops in the country!
They are a multi-channel retailer with 14 branches.
What do we think? The variety of themes and adorable images easily gets the personality of the child across to the buyer.
This Gift Finder is also quite extensive, asking several questions about the recipient to ensure it delivers suitable and intelligent AI-driven recommendations.
A win-win situation for both you and your customer. Your customer happily walks away with the perfect gift and you increase your sales.
Smyth's is Ireland's largest toy store and a multinational chain provider of children's toys and entertainment products.
What do we think? The simple theme and colors perfectly fit the branding of a toy store and the graphic of the young boy brings life to the Gift Finder.
It's also a great idea to offer users the chance to specify their maximum spend, especially when it comes to buying things like toys which we all know can easily leave a
hole in our pocket. Additionally, by filtering out products which are not within the customer's price range, you can better highlight the products which they can afford
and are more likely to buy.
3. For the book worms wanting a fresh read this spring...
Magazine UK is the UK's largest online subscription site for hundreds of magazines to suit everyone's preferences.
What do we think? It's always nice to receive advice and tips on what could be a good read. This cool Gift Finder asks about the recipient's
personality which is always an important factor in finding the perfect gift.
Gifts.com is an online shop selling a large assortment of products to suit anyone and everyone.
What do we think? These lovely images really capture the essence of everyone you could want to buy a gift for as well as the occasion to go with it.
Since Gifts.com sell such a large amount of products which are suited to all kinds of people, it's important that they provide their customers with a support mechanism
like a Product Finder which helps users to narrow down their search.
Douglas is a German perfume and cosmetics retailer with around 35,000 products in more than 1900 stores across Europe.
What do we think? Buying cosmetics online can sometimes be a challenge since you can't test it or smell it. The Douglas Gift Finder deals with this
issue well by asking the right amount of questions. They also use a slider feature for people to specify their age which is a pretty important factor when buying
cosmetic products but also great for usability as users don't need to insert any free text.
6. And let's of course not forget the special men in our life
The Whisky Exchange is one of the largest online retailers of whiskey, advising and serving thousands of people their favorite tipple every week.
What do we think? This Gift Finder is clearly more suited to whiskey lovers since the questions are more focused towards those who know what they are
talking about. The concept, however, is great, since it's always helpful to receive advice before you buy with more higher-end products like spirits and liqueurs.
So, how can online Gift Finders benefit my business?
Have an edge over your competitors
Improve user experience - customers no longer need to feel frustrated by having too many options or a lack of online support.
Make online shopping more fun - Gift Finders are interactive and engaging for customers, helping them to discover great product recommendations.
Reduce return rates - when people receive the perfect gift then there is no need to send it back.
Start building your concept and provide your customers with gift inspiration.
We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.
- Ortlieb
Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.
- myToys
Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.
It's that time of year again - Valentine's Day is around the corner! Customers are panicking that they've still not found that special gift for their special
someone.
We all know how much of a pain gift shopping can be - whether it be for your love on Valentine's or any time of year for that matter: birthdays, Christmas,
anniversaries etc. Even when you know someone well, finding a good gift can be tricky and most of the time, it's hard to even know where to begin.
This is where Online Gift Finders can really help and advise your customers. Gift Finders are an excellent tool for providing your customers with gift advice,
inspiration and recommendations - both easily and successfully!
Let's take a look at the advantages of Gift Finders as well as an example of how leading online homeware store yomonda is already using them.
LOOK
Having a Gift Finder on your website is enticing for customers - they are bound to be curious and test it out. It's fun to use and provides inspiration and recommendations - particularly useful for those who struggle for gift ideas or even people who find your number of products too overwhelming to trawl through. excentos recommender logic uses an intelligent matching engine and combines your sales and marketing strategy. That is what makes the Gift Finder an invincible tool bound to increase your sales and look good in your online shop.
OBSERVE
With excentos, you can observe and track how your Gift Finder is performing, as well as monitor online consumer behaviors.
Our web analytics tool collects valuable user information and buying desires which help to assist you in optimizing your marketing strategy and customer approach.
Find out exactly how your customers think and which products they really love!
VALUE
Sales personalization provides great value to your customers and allows your business to create real customer relationships online.
Gift Finders provide you with the opportunity to speak with your customers and not at them. Customers who experience a pleasant online shopping experience are more
likely to value your business and get to the checkout.
EXPERIENCE
We all know how important user experience is when it comes to e-commerce. Gift Finders make the online shopping experience more interactive and also provide good advice and
recommendations like you would receive if you went in-store and spoke to a sales assistant. Customer expectations are rising and so it's important that your business keeps up
and delivers a high quality online service. After all, the customer is always right so make sure you are proactively finding new ways to keep them happy!
Love is in the air
yomonda demonstrates that love really is in the air with their excellent gift finder. It inspires and gives online shopping that extra special human touch. Check it out:
yomonda - Leading Home Furnishing Retailer
yomonda sell products which make your home more beautiful - anything from home accessories and textiles, furniture, lighting, kitchenware, garden, bath & wellness and more...
They aim to offer an online shopping experience which inspires. Their Gift Finder compliments this ethos perfectly.
Step 1 - Person
By asking the customer to type the name of the person they are buying a gift for as well as their relationship - the shopping experience becomes much more intimate and personalized.
Step 2 - Occasion
Narrow down the search for your customer and allow them to discover gifts which perfectly suit certain occasions.
Step 3 - Interests
Let the customer tell you a bit more about the person they are buying a gift for. What are they interested in?
Step 4 - Style
The Gift Finder only asks questions that your customers can answer. What kind of style does the recipient have?
Step 5 - The perfect Gift
And finally, your customer is presented with clever recommendations which the recipient of the gift is bound to love.
Step 6 - More great recommendations...
For those customers feeling generous, they are also presented with several more suitable recommendations.
Help your customers find their perfect gift this Valentine's
Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes.
Forward-thinking companies are starting to introduce Guided Selling techniques such as Product Guides to try keep up with online consumer buying trends, improve the online
shopping experience and help consumers make the right choice. Here's why Guided Selling is revolutionising online shopping and how your business can create a Product Guide
successfully and increase revenue.
Time is money
In a world of choice overload, your online shoppers can easily become overwhelmed. Endless search pages amass with irrelevant,
unfiltered products can lead your customers to give up their search entirely. Product Guides prevent this from happening by acting as a virtual product advisor.
Creating a Product Guide for your website visitors is the perfect opportunity to ask them a few quick and relevant questions which allows AI and Guided Selling
technology to get to know them better. They can then be guided towards their perfect product and away from irrelevant ones - saving your customer both time and energy.
A dating app for products?
Product Guides work on a very similar concept to dating apps, the user states what they want and what they don't want so that AI can filter out all the unsuitable
matches and present them with their perfect suitor. Likewise, Product Guides aim to deliver the user a product match which makes them fall in love at first sight.So, how do you build a Product Guide? We’ve compiled a few top tips to help you! This way, you will point your customers in the right direction and give
them an enjoyable online shopping experience.
1. "Setting goals is the first step in turning the invisible into the visible"
-Tony Robbins
Defining your target group and different customer segments is the first step in identifying which kind of your products could suit which kind of customers.
Try and get into your customer’s head and ask yourself whether their age or gender could affect their decision in choosing a certain product.
Maybe style preferences or income could also come into play. However, it really does depend on your product. Questions could be anything from asking a
customer's skin type to advise on moisturizers or desired MB speed to advise on broadband deals.
Take this Rolex watch for example:
What kind of person pops into your head when you look at this watch? What questions and answers would you provide the target group of this product in your Product
Guide so that they would be directed to this suitable recommendation?
2. “The most simple things can bring the most happiness”
- Izabella Scorupco
Make life easy and don’t leave your customers guessing. Ensure you have clear and recognizable product names and simple filters which help your customer choose
and define what they want in a product.
For example, if you are an online fashion retailer and would like to create a Product Guide which aims to help people
find their perfect pair of jeans, the most relevant questions and answers you could pose would naturally be about style and cut.
Although, you must choose your
wording carefully, e.g. would your target group for jeans be more aware about the expression "boyfriend fit" jean or "baggy loose-fitting" jean?
3. “An expert knows all the answers - if you ask the right questions”
- Levi Strauss
Chat with the people who know your customers best: your sales and marketing team. Get insights into what your different customer segments look for in your products
and their typical buying behaviours.
Think about what features are particular to certain products and are also sought after by customers.
For example,
someone who would like to buy a camera for their job as a professional photographer will have a different budget and requirements to someone taking it up as a hobby.
Guided selling technology is able to distinguish which of your products suit which kind of customer.
4. “Visual storytelling utilizes both language and art to pass on the essence of who we are”
- Debbie Millman
Choose a theme which tells your brand’s story and make sure your language and image choices stylistically fit the essence of your business.
Align your Product Guide with your vision, strategy and marketing message - just like you would with any other content piece.
Your Product Guide should engage your customers and make online shopping a more enjoyable experience as well as seamlessly integrate into your website layout.
Canadian clothing label KOTN provides their customers with good quality cotton essentials, hence the simplistic, pure white color theme.
5. ”Quality is never an accident; it is always the result of an intelligent effort”
- John Ruskin
Quality assurance is an important final step before sending your Product Guide live. Make sure to test out its usability with your customers.
Your chosen questions and answers should be easy to understand and direct your customer to a suitable product within a reasonable timeframe. For most Product Guides, 2 minutes is a sufficient amount of time for your customer to complete the questionnaire and be directed to their perfect product.
However, we have experienced companies with more complex products whose Product Guides require up to 5 minutes - and this is totally fine as long as your
questions and answers remain relevant and easy for the customer to follow.
The worst thing would be for the customer to give up filling out the Product
Guide half way through - a Product Guide is basically a form of marketing so it's vital to keep it interesting and engaging like you would for any other piece
of marketing content
6. “Marketing is really just about sharing your passion”
- Michael Hyatt
You can make the best Product Guide ever but if your customers can’t easily find it, then they can’t enjoy it!
Provide as many links to your Product Guide as possible and use top-level URLs with relevant keywords, e.g. www.yourbusiness.com/productguide.
Creating a cool banner which links to the Product Guide is also a handy way to attract your customers into using the guide.
See how easy it is to build a Product Guide with the Workbench
Following the product search, every customer lands on your Product Detail Page. With a well placed and effective search or Guided Selling tool,
you will already have increased the chance that your customers end up on relevant Product Detail Pages. However, despite the fact that your customer may be well informed
about the chosen product and is already close to making a buying decision, customers will still have numerous questions and expectations playing on their mind.
If we weight it up, everything boils down to one final question: Is this the right product for me? At that point, an effective Product Detail Page provides the information that
the customer is craving and convinces the customer to make the buying decision. So, how do you create an effective and inspiring Product Detail Page?
Essentials of an Effective Product Detail Page
1. Detailed Product Descriptions
Give your customers the information they need and more! Besides all minor, complicated technical product information, customers search for detailed product descriptions.
Well-written product descriptions are extremely persuasive and use buzzwords to promote the pros of the product. They show use cases of the product that promote the
advantages and differentiate the product from competitors' products. Overall, detailed product descriptions give many convincing arguments to buy the product and at
the same time they are SEO-friendly and pull search engine traffic directly onto the Product Detail Page.
This example of Best Made Company shows a carefully written and very descriptive text.
It nicely promotes use cases and the advantages as well as gets the reader excited about the product.
2. High-Quality Images
First impressions are everything. High-quality pictures are absolutely vital to display your product in a positive light. The more pictures available, the easier
it is for the customer to relate to the product and imagine it in their everyday life. An additional hover zoom function provides a close look at every little detail
which the customer really appreciates. The displayed image selection depends on the product itself und brand image can vary from mood images to simple product display to
images showing the product in use.
Nasty Gal does not fail to impress. They use a great selection of images and show not only one but directly two large images which fit perfectly with the brand's image.
3. Clear Navigation and Call-to-Action
The navigation should support the customer's movements on your websites. Needless to say that we want the customer to move from the Product Detail Page to another.
If your Product Detail Page does not have a direct product comparison function, users can compare them via the Product Detail Pages. An explicit call-to-action
is essential and serves exactly one purpose: to get your customers quickly to the checkout if they made the decision to buy. It should be instantly visible and appear
in a color that attracts the customer's attention. However, if the customer wants to go back to the previous overview, it should be supported as well.
Breadcrumbs provide an easy way of navigating your website and prevent any unnecessary drop offs.
Casando uses breadcrumbs to enable a quick navigation between product overview, while a clear call-to-action button leads the user to the checkout.
4. Display Variations
If you display product variations directly on your Product Detail Page, you will keep customers there instead of leading them back to the categories or overviews.
The variations should also show the proper price and product information which may have changed, for example: available colors, sizes, stock levels and packaging sizes.
Deuters offers a nice example how to display color variations. All relevant product information change according to the variation.
Conclusion
An effective Product Detail Page needs some essentials, in order to be successful. Persuasive product descriptions, inspiring high-quality images, a simple and powerful checkout navigation
and a proper display of variations. However, other features that we find regularly on Product Detail Pages can also increase conversion or decrease
drop off rates. Read part two to learn more about cross-selling, user reviews, videos and stock information.
In the second part of Product Detail Pages: Turn Visitors into Customers, we focus on user reviews, videos, cross-selling and stock information.
While some of these features have established themselves as an integral part of Product Detail Pages, for example, user reviews, others are used less regularly
yet have still shown significant potential in increasing conversion rates and customer satisfaction.
1. User and Customer Reviews
It's simple, customers trust other customers. Products that have been positively reviewed by a considerable amount of users are more likely to be bought.
Other factors, next to the number of reviews, have an influence on the perceived trustworthiness. Specific and detailed user profiles should be promoted because
more detailed user profiles display authenticity. For example, the review provided by a user who has a visible profile with a decent number of reviews or even a social
media profile is more trustworthy than Mr. X without any profile information. Other factors include the length and quality of reviews. Detailed reviews show an understanding
of the product and explain the criteria of evaluation which can be helpful to convince potential customers focused on this criteria.
Source: Amazon.com
The online shopping platform Amazon successfully encourages customers to provide detailed reviews which then leads to lively discussions amongst participating customers.
The evaluation of customer reviews by other customers and users help to filter low quality or fake products.
2. Videos
In Product Detail Pages, embedded videos are a valuable tool in display convincing advantages about your proudct and increasing your conversion.
They demonstrate the product's usefulness in everyday situations and give easy-to-understand information. More complex products, which need an introduction,
profit the most from how-to use explanatory videos. Additionally, videos can suggest alternative uses as well as tips and tricks.
Source: Nest.com
Nest the home automation producer of thermostats embeds videos which successfully explain their products, the use and the concept.
3. Cross Selling
Another way to increase the shopping cart value of your potential customers is cross-selling options within the Product Detail Page.
There are different types of cross-selling. The easiest way to initiate cross-selling is to offer complementary products that are essential.
In other words, offer product B as an addition to product A in order for product A to fully function, e.g. a toy which requires batteries. Another option is to offer products that are similar
to the chosen product. This is a great option for upselling by showing other similar products with different prices. Shop your style provides customers
with a list of products that fit the style of their original chosen one. For example, the customer searches for jeans and the cross-selling option shows them a matching jacket.
Source: Ikea.com
Ikea demonstrates a great example of complementary cross-selling. The world's largest furniture retailer offers its customers looking at this lamp
Melodi a fitting light bulb to go with it.
4. Stock Information and Delivery Options
It is certainly possible to display stock information simply by writing: available or not. Showing slowly depleting stock can have a positive effect and cause a surge in orders
as soon as a certain stock level is reached. Stock level information can also simplify the delivery process and customer's access to the product.
Source: Bestbuy.com
The online shop of the consumer electronics retailer Bestbuy combines stock information with product delivery.
Customers have the option to choose delivery or pick up in store according to availability of the products.
Conclusion
The above-considered components are not represented in every shop or website's Product Detail Page but they are becoming increasingly essential and popular.
Videos provide additional information about the most complex products in a simple and easy-to-understand way. High-quality customer reviews convince customers of
quality and advantages of displayed products. While cross-selling allows you to increase shopping cart values, the proper display of stock information can cause
a surge in sales and improve your logistics, especially when combined with delivery options. Overall, we find that not every Product Detail Page needs all of the
components we have reviewed in part one and two of our analysis. Every component has the potential to increase sales and customer experience if applied appropriately
to the products at hand and the customer's needs. Therefore, it always remains necessary to shape your Product Detail Page according to your product and your target group.
Your provisions: What is required for a great Product Guide?
There is not so much that it needs to create a great Product Guide:
An Advisor Concept configured in the excentos Workbench, connecting your data feed and an integration page in your shop / CMS system.
Depending on your requirements, you can develop the Product Guides entirely by yourselves, or use excentos as a full-service provider. Unless stated otherwise in an individual quote, you as our customer are responsible to provide the following:
#
PROVISION
DESCRIPTION
1
Product data feed
The Product Data Feed is needed in order to calculate product recommendations.
If you want to set up the Product Guide entirely by yourselves, the data feed needs to comply with our
data feed requirements, i.e. be a structured CSV feed.
Our
comprehensive documentation
shows which data attributes are required.
If you have more complex data formats or want support from excentos, please check out our
data preparation packages.
2
Advisor concept
The advisor concept is the heart of your Product Guide: It covers all questions and answer options, the question flow and recommendation behavior.
You can develop the advisor concept entirely by yourself, or alternatively rely on
excentos advisor concept services.
In any case, you can continue refining your Product Guide in the Workbench, so it's all yours.
3
Text and image content
Your customers want to make educated buying decisions and encounter a great shopping experience. That's why high-quality text and image content are crucial for successful Product Guides.
Depending on the
theme you are using, there can or shall be more or less content and you please create and maintain all content directly in the Workbench.
In case you want excentos to provide the content, please see our
content services.
4
Integration pages
The integration page is where the Product Guide is integrated within your shop or website.
You will only need to copy-paste some lines of script code into your integration page and the Product Guide will show up.
Please provide an Integration Page for the following environments:
service-environment for productive use or your Product Guide
stage-environment for our joint testing and optimization before actual releases go live
The Integration Pages shall be provided throughout the entire cooperation for effective testing, development and operations. See also our
Service and stage environments documentation.
We assume free access to your Integration Pages (i.e. no additional efforts for any VPN or firewall systems).
If you want to test whether the site integration works before signing up to excentos, please use our
Site integration quick test.
Once you are on board, we assume that the site integration works properly and that there are no conflicts between your shop / CMS / JavaScript / web frameworks and excentos, and
all efforts for analysis, support or debugging will be invoiced upon prior notice.
(5)
Integration into your Consent Management (optional, but advised)
The excentos Product Guides track valuable usage data and use Cookies. Our tracking is fully GDPR compliant (please refer to our
Data Processing Agreement and
Cookie usage
for further information).
Since excentos acts as your data processor, you are responsible to get the user's consent to be fully GDPR compliant on your side. excentos provides documentation and copy-paste templates for your Consent Management Tool.
You can optionally implement against an API provided by excentos to take over the values set by your website visitors in your Consent Management Tool to excentos (e.g. a visitor of your website opts out for all Cookies in your Consent Management Tool, and the opt-out would then be provided to the excentos tracking parameters via the API).
excentos provides the API and documentation for free.
Further information
Depending on your requirements and the Workbench Edition you are using, it may be necessary to provide us with more information. We will document those topics in a project-specific documentation in our collaboration tools. Examples are:
styleguide (e.g. for ENTERPRISE projects)
font files (if you want to use your custom font instead of using one of the many common web browser fonts)
Please note that there are no additional costs if you provide all of the above provisions according to our documentations yourselves. All support or consulting related to providing the provisions will be invoiced according to time & material or provided by a
Support Package,
if available.
Are you a leader on the search for a new challenge? Join excentos and become a part of our dynamic and fast-growing team.
About excentos
{module Job posts about excentos EN}
As US Country Head, you will be responsible for building up the American market, our US team and go-to-market strategy.
As a country head, you will be responsible for leading all our activities carried out in the US.
Your Tasks
launching the market and developing a sustainable portfolio of clients: Win the first US customers in the retail, brand and B2B space
build up and manage the country’s sales, operations, business development and partnerships (backed by the German head office)
identify leads and opportunities and represent excentos at tradeshows and conferences
establish an aggressive US marketing and sales strategy in close co-operation with our CEO and marketing team
lead your professional services and consulting team
as the voice of the US customers and market specifics, you'll be in close contact with our CEO and Head of Product to align our tech and marketing roadmap
be responsibile for the budget and financial planning of our US branch
What we expect from you
a high-achiever mindset with outstanding entrepreneurial drive
strong ability to build up a solid sales pipeline within our target group
industry experience and strong network in the software industry, preferably eCommerce technology providers
extensive experience within the US market
experience in leading and building up teams focused on marketing, sales and consulting of software products
results driven character with a focus on reporting KPIs
Resources
The excentos head office will provide the following, in order to support your growth and development:
our Head of Sales will be your main sparring partner and resource for your onboarding, understanding of product/market fit, and helping you to sign the first customers
our marketing team (native English-speaking) will assist you in adjusting the commercial message and providing US marketing materials as well as deliver top social media campaigns, newsletter marketing and sales automation powered by our CRM
back-office functions, such as accounting and recruiting will be carried out by German colleagues
daily support from our CEO and Head of Sales for trade shows, conferences and major customer presentations throughout your first 18 months
Further information
In the short-term, location is flexible and you will be able to build up operations from homeoffice or in a co-working space. In the medium term and as we expand our US team, we plan to establish offices on the East Coast or in the SF bay area.
Our SaaS technology platform is a fully scalable self-service environment. We have full internationalization capabilities and a proven track record of winning, developing and growing international customers.
Shape the future of Online Shopping with excentos
We are expanding and if you want to be part of the next stage in our journey as a leading e-commerce technology provider, send your CV to Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein.. For further information, please see www.excentos.com.
For this step Your Adventure VAUDE customers can select their tent's intended purpose. The multiple choice options allow the customer to define different uses for their tent without any restrictions in how many options they can select.
The explanatory descriptions inform the user of which product attributes are particularly relevant to their intended purpose, for example, if you select Mountaineering, then it will explain that weight and how much you pack should be taken into consideration.
The Tent Guide leads VAUDE customers to their perfect tent in five simple steps. In order to ensure that VAUDE can find the tent which is right for you, the advisor will require some information about the quantity and weight of people who will use the tent, its intended use, the expected surface and weather conditions, as well as any material preferences.
whether you are a mountain climber or hobby camper, the Tent Guide can recommend every kind of customer their perfect tent.
even more complex requests, such as minimum weight, maximum amount of space and stability can be catered for
Learn how to create and edit all Questions, Answer Options and content to create powerful Advisor Concepts
Defining the Concept of your Product Guide is very easy - simply add Questions & Answer Options and upload images & explanation content.
Your concepts can include every detail that really helps to guide your customers towards the buying decision.
Additional resources:
see a quick overview of how to create and publish your Product Guides in 45 seconds in this short video
See our Product Guide Concept Manual. It contains many tips and tricks and best practices. It provides you with a step-by-step approach that helps you develop great concepts and solving even complex conceptual challenges
Source: Nest.com
Source: Ikea.com
Source: Bestbuy.com
