The web analytics function provides valuable data that can be used to understand which products or product properties are most frequently searched for or how often the Product Guide is used. You can use the data to measure success and find out which products customers desire the most.
In addition, you can use other functions of the Product Guide and adapt them to the assortment instore. For example, integrate free text search or filter options to provide customers with additional search options. You can also use cross-selling and up-selling to optimize the recommendation behavior of your Product Guide.