Sports & Outdoor

Personalized guidance for both - beginners and outdoor enthusiasts

• Sport & Outdoor
• What is Guided Selling?

• Addressing the various levels of your customers' experience, knowledge and needs can be tricky. A first time customer that wants to buy a sleeping bag for occasional camping trips has different expectations than a veteran who searches a new sleeping bag for his next mountain climbing expedition.
  
  The key to provide every customer with perfectly matching recommendations is Digital Product Advice: Product Guides provide customer journeys modeled with your sales expert's knowledge that interactively engages each customer with a dynamic question flow. It allows you to tailor the questions to every user's experience and present relevant topics only - thus a beginner's advisor flow can be very different from expert advice for outdoor geeks.
• Guided Selling provides your customers with digital advice and personalized experiences:
  Intelligent Product Guides lead your customers to the right gear for their outdoor adventure or sports activity. At the same time, they increase your conversion and margins with great customer service and upselling.
  
  Take advantage of our vast experience and explore the many features that make online selling of sports and outdoor products an enjoyable experience.

Dedicated features,
e.g. finding the right size of the gear

• Size advice
• Data intelligence

• Gear or clothing needs to fit perfectly - both in size and in product characteristics. But finding the right size can be complex - since it depends on many parameters. Digital Product Guides avoid frustrating experiences and order returns by asking questions that even the most inexperienced customer can answer.
  
  Our Tent Guide, for example, asks the user for his body size and adventure or field of application. If you wish to go mountain climbing, the guide would recommend a smaller tent length since it would help you to save weight. But if you are planning a camping trip by car, saving weight would not be an issue.
• But the Product Guide's intelligence goes way beyond this: It takes into account that the size indication of two different brands can diverge.
  
  This has been proven particularly helpful for shoes, boots and bicycles, considering that many brands use different-sized dimensions (e.g. US, EU, UK size versus Mondo Points, but even throughout those sizes Adidas running shoes might come smaller than Nike running shoes.

Finding the right type of gear or cloth