What is a Product Configurator?
Guided Selling Product Configurators
When a Guided Selling mechanism is integrated in a Product Configurator, it provides more advantages. This kind of a Product Configurator will be able to display several configurations for a selected product and advise customers on the differences between the features as well as their corresponding costs. In this way, a customer can quickly compare and decide which configuration is best-suited for their needs.
How do Product Configurators work?
Try Our Bike Advisor
Read our other Case Studies
When Should one use a Product Configurator?
- "Products with different permutations and optional features"
- This category is somewhat broad and usually includes products which have variations of a particular kind of property. E.g. A baby stroller available in different colors, motifs, modifications or sizes. It also includes products which offer extra features or options to personalize a product. E.g. A person can personalize a watch by engraving their name or can opt for an extra feature such as a backlight.
- "Modular products"
- Modular-designed products are technical in nature and are rarely typical consumer goods. A Product Configurator is well-suited to represent a higher level of complexity that is characteristic of such products. This category contains products such as automobiles or even assembled personal computers, that usually have various components which can be interchanged.
- "Customizable products"
- Such products are manufactured after a customer places an order with pre-selected dimensions, features, etc. An example of that is made-to-order furniture, that is ordered to be made with a specific set of dimensions and features.
excentos Guided Selling Solutions have even more advantages:
AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.
Product Configurators use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, safety features, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.
Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers
marketing & sales
To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.
for wide reach
The excentos Product Configurator can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.
What our customers can tell you...
Since the introduction of excentos Product Guides, our return rate decreased by 8%. With just one Product Guide we were able to reduce costs by more than 200,000 € each year."
"Customers who use the excentos Gift Finder are three times more likely to make a buying decision than those who do not."
excentos achieved conversion rates five times higher than any other search tool on our website. excentos Product Guides significantly improved our findability, customer loyalty and product presentation."