Skip to main content

What is a Product Configurator?

Discover the advantages of using a Guided Selling solution

A Product Configurator is a software tool that allows a user to select certain components, features or properties of a product. Usually, a product of this nature is configured a certain way to serve a specific function or need. Configurators work especially well with products of a complex nature too, such as automobiles or printers. One of the major differences between Product Guides and Product Configurators is that while a Product Guide advices people on the best product, a Product Configurator provides the best-suited version or required variation of a product as per user need.

Guided Selling Product Configurators

When a Guided Selling mechanism is integrated in a Product Configurator, it provides more advantages. This kind of a Product Configurator will be able to display several configurations for a selected product and advise customers on the differences between the features as well as their corresponding costs. In this way, a customer can quickly compare and decide which configuration is best-suited for their needs.

How do Product Configurators work?



The user is asked to select which element or product they wish to configure.



The configurator will ask specific questions to ascertain the exact requirements of the user



It then displays the configured product with all the selected features, purchase price, purchase options and other relevant information

Try one of our demo Product Guides

When should one use a Product Configurator?

"Products with different permutations and optional features"

This category is somewhat broad and usually includes products which have variations of a particular kind of property. E.g. A baby stroller available in different colors, motifs, modifications or sizes. It also includes products which offer extra features or options to personalize a product. E.g. A person can personalize a watch by engraving their name or can opt for an extra feature such as a backlight.
"Modular products"

Modular-designed products are technical in nature and are rarely typical consumer goods. A Product Configurator is well-suited to represent a higher level of complexity that is characteristic of such products. This category contains products such as automobiles or even assembled personal computers, that usually have various components which can be interchanged.
"Customizable products"

Such products are manufactured after a customer places an order with pre-selected dimensions, features, etc. An example of that is made-to-order furniture, that is ordered to be made with a specific set of dimensions and features.

excentos Guided Selling Solutions have even more advantages:

Personalized recommendations

AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.


Product Configurators use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, safety features, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.

machine learning

Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers

Improve your
marketing & sales

To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.

Multi-channel integration
for wide reach

The excentos Product Configurator can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.

What our customers can tell you...

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

How can I create a Product Configurator?

With the excentos Workbench, you can build your very own Product Configurator in a matter of minutes.

product finder mockup