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3 Excellent Examples of Product Guides

Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy. (English and German)


1. SportScheck: Running Shoe Guide

If you've ever had to buy running shoes, you know that there can be an overwhelming amount of different product features which can make a buying decision rather difficult. However, SportScheck's running shoe guide manages to ease this decision-making process successfully and leads the user to their perfect running shoes in just a few simple steps.

Guided Selling Solution

Usability: The navigation is simple and functional. The user answers the question and clicks 'next'.

Design:Organized and orderly. Background images change according to what the user answers.

Questions: Very easy to answer if the user knows their running habits, e.g. usual running surface.

Special Features: Embedded videos provide additional explanation content and great branding as Olympic athlete Nils Schumann features.

Results: Each product recommendation provides an individual reasoning which refers to the before defined user needs. An additional filter lets the user adjust the answers without leaving the extensive results list.


Overall: SportScheck's running shoe guide is a sophisticated all-rounder that provides you with matching recommendations in just a few steps.

Visit SportScheck's
Running Shoe Guide

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Guided Selling Technology

2. Yomonda: Gift Finder

Yomonda's Gift Finder is a great example of a highly personalized shopping experience. Personalization starts with defining the person receiving the gift by name, gender and your relationship to this person, then continuing through the entire question flow.

Yomonda Gift Finder

Usability:Nice widgets such as a heart slider. The heart becomes bigger the closer you define your relationship to the gift receiving person. Easy-peasy navigation. Answer. Click 'Next'.

Design: Simple but playful design.

Questions:Lovely, personal questions which use your knowledge of the person you are buying a gift for to find the right recommendation.

Special Features: Great level of personalization. A question flow based on the gift receiver's character.

Results: An extensive list of results that is further specified by an additional filter, accompanied by nice, personalized texts.


Overall: A Product Guide that utilizes personalization to make online shopping very enjoyable. Thanks to the questions focusing on the personality of the gift receiver, you easily transfer positive emotions upon the product recommendations.

Gift Finder Yomonda

3. Victoria's Secret: Sports Bra Guide

Victoria's Secret takes a Guided Selling approach that leads the user first to a "Fit Quiz". The quiz resembles a question flow to collect data about the user's preferences and ends with the "Sport Boutique" where further product requirements such as color or strap design can be specified.

Guided Selling Software

Usability: The navigation is not 100% clear. The split between "Fit Quiz" and "Sport Boutique" is unnecessary.

Design:Clear, simple and modern.

Questions:The questions are easy to understand and additional text explains the answering options.

Special Features: The user can convert between different international sizing. Additional videos provide assistance if you need to find out your measurements.

Results: As soon as the user lands in the "Sport Boutique", product recommendations are visible. However, to receive product recommendations that match, the user has still to add futher data in the form of user preferences.


Overall: You do not need to be an expert to shop for a Sports Bra with this Product Guide. The questions are simple to understand and you receive the necessary explanations if you do not understand the answering options or need to find your own measurements. Sadly, the separation between "Fit Quiz" and "Sport Boutique" interrupts the click flow of users. It would be beneficial to only display recommendations once the user has answered all questions to avoid any inaccurate recommendations.

Guided Selling Product Guide

Conclusion

Despite differences in design, usability, and performance, all three Product Guides are effective tools to guide shoppers to the right product. Each Product Guide displays an individual set of features; such as: great user personalization, incorporated videos of celebrities and explanation content which create a special customer experience. The possibilities of Product Guide features are endless and we look forward to more user-friendly online shopping experiences with Guided Selling.

How Lead Generation Strengthens Customer Loyalty

Retaining a loyal customer base in e-commerce can be tough business. The easy access to internet and technology means every competitor is just one click away and potentially offering a lower price. When considering the costs for e-commerce businesses, for example, costs for AdWords and Facebook ads, it can't be denied how important customer loyalty is. Guided Selling methods offer several features to improve your customer loyalty.

Guided Selling Features That Strengthen Customer Loyalty

The advisory process of Guided Selling solutions provides a positive customer experience and increases customer satisfaction. This fact alone serves as a basis for strengthened customer loyalty. However, some Guided Selling tools go above and beyond in providing features which strengthen customer loyalty significantly. These features are well integrated into the advisory process and support the creation of a solid and loyal customer base. Let's take a look at two of these features:


PDF Generator

The PDF Generator creates a PDF of the user's personalized recommendation that displays all relevant product details and individual reasoning. The PDF contains backlinks to the products' detail pages, directly to the shopping cart or the user can simply continue with the advisory process. It reminds the customers of the advantages of the recommended product and is particularly useful in combination with the lead generator.

Detailed information
verivox pdf generator

Verivox Lead Generator

Lead Generator

A Lead Generator connects the user to the sales departments and sales partners or can also be combined directly with the PDF Generator. The result is that the generated and personalized PDF can be directly sent to the customer, sales department or sales partner via email. Reminding customers of a product's advantages substantially increases repeat purchases. A great feature of Lead Generation is that Leads can be shared within the network of affiliated retailers and channel partners: e.g. if you are a brand and want to forward leads from your website to your channel partners.

Detailed information

Conclusion

Guided Selling solutions increase customer satisfaction and strengthen the customer loyalty. Additional features of Product Guides such as the Lead and PDF Generator are options worth considering. They increase the conversion rate and the likelihood of repeat purchases because by sending the customer an email or PDF, they are less likely to forget about you.