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MyToys Gift Finder
myToys is a leading German product retailer of children’s toys and accessories, operating from their headquarters in Berlin. An online retailer and subsidiary of the Otto-Group, myToys is also a multi-channel retailer with 14 branches dispersed across Germany.

With sales revenue of around 300 million euros and stockists of numerous brands such as mirapodo and Ambellis, myToys is one of the twelve largest online shops in Germany. Their extremely large product assortment makes it difficult for customers who don’t regularly buy children’s products. They require some advice and help when navigating through the website. This is where Guided Selling tools assist in solving this problem by allowing online shoppers to easily find the right products within such a big product assortment like at myToys.

The task

A huge product assortment which requires better navigation and assists user to identify which products are best for which age group.

  • Provide support to users when choosing a product, especially with those buying gifts. Regardless of how well the user knows the child, the Gift Finder can provide useful tips and inspiration which assists them when selecting the perfect product.
  • Provide cross-category browsing and advice
  • Provide relevant recommendations which suit the recipient of the gift perfectly
  • Handle large product assortments and provide recommendations for approx. 65,000 articles, taking into account the nightly processing of over 150,000 products
  • Be able to work with inconsistent or incomplete data

Our solution

A gift finder which leads users through the product assortment to an optimal product recommendation

  • Cross-category myToys Gift Finder which supports every kind of shopper during the decision-buying process
  • Controllable recommendation behavior: recommendation logic which is optimized to convert and increase customer satisfaction.
  • Self-optimizing recommendations: recommendation behavior automatically optimizes in accordance with user behavior and feedback
  • Responsive user interface available on all devices

Discover the Gift Finder


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