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Online shopping is changing and as the pace of life gets quicker, customers want to find their perfect product and check out within minutes. Forward-thinking companies are starting to introduce Guided Selling techniques such as Product Guides to try keep up with online consumer buying trends, improve the online shopping experience and help consumers make the right choice. Here's why Guided Selling is revolutionising online shopping and how your business can create a Product Guide successfully and increase revenue.
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During the conceptualization stage of building a Product Guide, we are often asked what the ideal duration for the questionnaire should be? How many questions and answer options are appropriate? How many seconds or minutes should the user remain in the Product Guide? And what are the implications for conversion or drop-off rates?

The answer isn't so clear-cut: it really does depend, so read on to see how the length of the selection process influences user experience and conversion rates.
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The most crucial point in the development of Product Guides and Product Search functions is ensuring a great User Experience - not just for increased conversion rates but also as one of the main ingredients for a great website where users can enjoy shopping. At excentos, we have concentrated our efforts in research and development for quite some time. During this time, we discovered a way to significantly reduce development time and costs. The excentos solution: a Components and Pattern Library which guarantees excellent User Experience.
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Advanced Guided Selling methods are changing the world of online shopping. excentos has gathered some of their favorite and most inspiring Guided Selling examples to share with you. Here are our top 3 based on usability, design, performance and result accuracy. (English and German)