Transform Your Sales with
Interactive Sales Playbooks

Interactive Sales Playbooks are digital tools that guide sales representatives through customer interactions by providing real-time recommendations and sales arguments. They combine sales expertise, business logic, and product knowledge into a single, interactive interface to support consistent and effective sales conversations.

Interactive Sales Playbooks enable sales reps to recommend, quote, and sell the best-matching products for each customer use case. They boost productivity and consultation quality by providing instant access to structured product knowledge. The built-in data-driven logic ensures accurate, personalized recommendations, enhancing both customer satisfaction and sales performance.

Sales Playbooks use rule-based logic to match customer input with the most suitable products or services. They consider preferences and needs to deliver individual recommendations that increase relevance and engagement.

Interactive Sales Playbooks are suitable for a wide range of industries including pharmaceuticals, medical devices, manufacturing, industrial machinery, automotive, telecommunications, energy and finance. They are especially useful in environments with complex products, large assortments, or configurable product sets and bundles.

Product updates, price changes, and new configurations can be automatically imported via data feeds or integrations with your product information system (PIM), ERP, or CRM. This ensures that your sales team always works with the most up-to-date information.

Sales Playbooks act as real-time coaching tools. They guide reps through structured questions and conversation flows. This enables new or less experienced team members and sales partners to deliver confident, high-quality consultations from day one.

Interactive Sales Playbooks can be easily integrated into existing systems such as CRM platforms, content management systems (CMS), and sales enablement tools. This allows sales teams to access Playbooks directly within their daily workflows.

Yes. excentos offers a no-code platform called the Workbench, enabling marketing and sales teams to create, edit, and manage Interactive Sales Playbooks entirely without programming skills. The latest feature of the Workbench, the AI Assistant, even allows to generate Sales Playbooks entirely from scratch.

Yes. excentos offers both self-service and full-service models. With full service, excentos handles the entire process from concept and design to implementation and optimization, ensuring a seamless and customized deployment aligned with your brand and business goals.

Interactive Sales Playbooks are built for scale. They support multilingual setups, international rollouts, and omnichannel deployment across web, mobile, and in-store environments. Analytics features allow continuous improvement and adaptation across markets.