How do B2Bs advise their
The complex nature of B2Bs sometimes proves difficult to represent online. Their customers do carry out online searches and there is also the possibility of far too much information being available. In short, information needs to be organized in a way where a quick resolution is met. A customer at times also requires multiple points of contact in their product journey, providing them with support at every step. Take a look at three B2B case studies that use Guided Selling software to successfully lead their customers through this difficult customer journey.
Jungheinrich simplifies the product journey for its customers
Jungheinrich forklift advisor
Jungheinrich has a diverse portfolio with extensive experience in logistics systems and services. As their forklifts have the ability to provide various permutations and customizations for customers, they required an advice system that could address every kind of customer query, no matter thei extent of product knowledge.
Height and weight mapping
Brother uses a cost-driven transparent approach for customers
Brother printer setup cost analysis
Brother produces electronics that are quite often used in offices, and hence have to cater to a huge B2B audience. Their product range includes printers, multifunction printers, desktop computers, label printers, fax machines and other computer-related electronics.
A specific problem with providing information for such electronics is that they can get quite technical and complex. The requirements of B2B customers could be even more complex because they have to consider factors such as size, volume, sustainability, efficiency, etc. This can turn out to be a costly affair, therefore Brother wanted to provide a tool specifically for printers, that would consider all of these factors and give the customer a cost-based recommendation.
Print volume estimation
Heroal gives quick product recommendations to targeted customers
Heroal aluminum systems
Heroal is a leading manufacturer of aluminum system solutions for roller shutters, sun protection, roller doors, windows, doors and facades. They are a market-leading company and use aluminum from recycling cycles as well as renewable raw materials. As they are a customer-oriented company they use a Product Finder to help their customers to quickly find a solution that fits their needs.
Type of window and door system
B2Bs now have various options to improve website experiences to provide potential customers relevant information in a truly useful way. But there is often a tendency for them to be difficult to represent online, meaning that B2B solutions might be complicated and vast to explain efficiently. Guided Selling recommendations provide several benefits such as targeting the right audience, building a customer-centric experience and providing the necessary information to make informed decisions. Hence, Guided Selling software such as Product Guide are an optimum solution for B2Bs looking to improve their online presence and customer support.