How does Guided Selling software work?
Product Guides ask questions to understand a customer’s needs, and based on the answers, it then recommends products. Hence, Guided Selling software uses selling expertise and product knowledge, and takes a digital form of a sales representative. Guided Selling software is AI-driven, it not only uses data but gathers valuable insights throughout the entire purchase process. Product Guides are based on the central concept of selling through advice, which works well for both B2B and B2C. They are efficient selling tools that provide a transparent layer between the customer and the product. Due to their inherent nature, they enable the customer to make up their mind and instill a level of confidence in their purchase decisions.
What kinds of Guided Selling solutions are available?
Guided Selling enables brands and retailers to create online buying guides for customers. Guided Selling solutions systematically ask questions to customers and recommend suitable products based on their needs. Although their basic functionality remains the same, Guided Selling solutions come in different forms. The most notable examples are Product Guides, Product Advisors, Product Configurators, Product Finders, Product Selectors, Product Quizzes, and Gift Finders.
Guided Selling software is used by both B2Bs and B2Cs
The main purpose of Guided Selling is to provide the online customer with transparent advice. For B2Bs, it’s often about providing a valuable source of information that can answer customer queries, especially for complex products, and develop enough interest for top-quality lead generation. Whereas B2Cs and Ecommerce sites, use Guided Selling to instill trust in the customer’s purchase decision. It’s a quicker search process that gets the customer to the best-suited product, along with other recommendations. There are other features that come under the Guided Selling umbrella such as product comparisons, reviews, PDF and lead generation functionalities, etc. Guided Selling solutions such as Product Selectors and Product Configurators help to configure complex products and offer many product variations. This improves user experience as they are interactive and constantly keep the user engaged.