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We can all identify with some of the struggles presented to us by online shopping. Unable to locate the product we want, too many search pages to trawl through, not sure whether to take the risk and buy without seeing it in the flesh. Think back to when you first did an online food shop for example. Did you get confused and a bit frustrated about the large product assortment presented to you? It's not so easy to browse through online as it is to walk through the store, right? The worst is, you can't even grab the nearest sales assistant to quickly guide you to the correct aisle.