1. Consumer Insights
This shows you that out of all the traffic that clicked-through, which category of a consumer was most interested in the bikes. Furthermore, you can narrow down on segments to find out particular choices. For e.g., you could find out the average height of adults who come from a specific country and if there is any correlation with a type of bike or some other related feature.
2. Individual Event Journeys
The image used to illustrate the example gives a schematic view of excentos analytics and shows individual events such as user journeys, bounces and exit points. You can track single journeys through the funnel or get a collective view of all. Data visulizations can be changed to sift through and draw appropriate conclusions.
3. Favorite Products
It shows you which products are performing better than others and their individual click-through rates. You can evaluate product items that are not working in a particular market or segment and plan your inventory accordingly.
4. Market Information
An easy overview allows you to know if your products are getting traction in other countries, as well as comparisons between number of visitors, revenue, clicks, popularity and other such parameters.
5. Improvement Suggestions
As it learns from customer data, excentos analytics provides helpful suggestions and steps you can use to potentially improve your business.
6. Customizable Metrics
Special metrics can be tracked and measured, if they are an integral part of the product guide and customer journey. To give an example, this can apply to products which have a customization feature, and hence can track which color, pattern, template, etc. is more popular with customers.
This also shows us that analytics and tracking don’t have contextual usage barriers. They can be used for general performance monitoring or can be customized to optimize and measure frequently visited parts of a website. Regular web analytics are essential to track, maintain and improve websites, but online businesses can benefit even more by integrating a unique tool such as a product guide. excentos analytics show you exactly how your products are doing with customers from across segments and provide you with even more customized options for optimization.