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Whitepaper Guided Selling and Product Advice

How do online shoppers search for products and make their buying decisions? How can website operators use appropriate methods for product search and recommendation to acquire and engage with potential customers?

This whitepaper describes product search and product advice requirements of consumers that search for products on the internet. It shows, how online shops and brand websites can use their product search and product recommendation tools to effectively increase their conversion rate as well as long-term sales.

The added check list emphasizes success factors and helps website operators to enhance their product search and product presentation in such a way that website visitors are actually turned into confident buyers ensuring a better shopping experience. Get updated!

Whitepaper "Guided Selling: How Online Shops and Brand Websites engage with their customers through product recommendations and achieve higher sales"

The Whitepaper is available as PDF-Download.

Chapters of the Whitepaper are:

Motivation and summary

Purchase decisions take place online

Expectations of online shoppers

What conventional search methods are unable to provide

How Guided Selling improves product search and product recommendations

Checklist and success factors: optimization of product search and product recommendation

Outlook: How Guided Selling changes the future of product search

Contact and company details