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Brother Industries Ltd. was founded in 1908 as Yasui Sewing Machine Co. in Japan. What started as repairshop for sewing machines quickly expanded into different industries. These days, Brother is one of the worldwide leading producers of printers, multifunction printers, desktop computers, sewing machines, label printers, typewriters, fax machines, and other computer-related electronics. Therefore, Brother's product range is wide and needs additional explanation.

In 1958 Brother established its first regional sales office in Dublin and already in 1962 the Brother International GmbH in Hamburg, Germany was founded. With subsidaries and sales offices spread over the entire globe Brother's yearly revenue reaches several billion USD.

Borther relies on excentos Product Guides and Product Search since 2008.

The Task

Improving the findability and provide expert product advice for all products of Brother

  • Provide expert product advice and navigation across categories - e.g. enable a search across categories for printers, scanners, and multifunction printers
  • Offer detailed product advices for new customer with little prior knowledge and a quick search for existing and experienced B2B customers
  • Explain the special features of every product
  • To display frequently changing product range and prices dynamically
  • Seamless integration into the Brother website
  • Lead generation with CRM integration; integration of Product Guides into channel partners websites

Our Solution

excentos provides the entire Product Search and navigation for Brother

  • Quickfinder a quick search - for customers that know their desired product's requirements
  • Product Guides that advises customers step by step and leads them to the right product
  • Both solutions are based on the same data and recommendation behavior
  • A direct link to Brother's product database with automated data import
  • Lead Generation including E-mailing and CRM integration
  • Channel Solution for an easy integration into your channel partners websites
    • Expert sales advice across several product categories like from real sales expert
    • Precisely adjusted recommendation behavior
    • Explanation texts and images inform customers about Brother's innovations and lead customers to a buying decision
    • Content elements of Brother's CMS e.g. detailed product pages are directly integrated
    • A convincing Reasoning explains every product recommendation
    • Intelligent alternatives: matching recommendations even if not all requirements are fulfilled
    • Result: high user activity, users stay longer on the website, increased brand loyalty and an increased conversion
    Produktberater

    Personalized recommendations
    Need oriented
    facet search
    Individual
    reasoning
    Top usability
    and optimized widgets
    • Lead generation directly following the product recommendation
    • Prospect customers are ideally qualified leads - and your sales departments can directly focus on their buying desires
    • The entire customer profile incl. product recommendation is saved in a PDF document, which is sent to the customer and sales department
    • Seamless integration into the CRM system: all information about the lead is stored in the CRM system
    • Incl. E-mailing function - separatly configurable for customers and for internal notifications

    More leads
    Increased conversion
    Direct contact
    More data about leads




Additional Guided Selling Solutions for Brother