• Products

    Easy to build, and to bring live

    Make your customers journey personal by integrating a smart system in your shop

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Europe's leading Guided Selling Platform

Your website is only 4 steps away from better customer service and increased revenue:

1.
Concept and Data

Precisely for your target group

excentos performs a detailed analysis of your target group, the general conditions and your product data. Following this analysis excentos develops a sales promoting concept for you. We only need the product data (CSV or XML) and your specified business goals. Alternatively, the concept can be provided by you or your agency.

2.
Setup & Adjustments

Made by Pros for Pros

excentos implements the Product Guide, the User Interface and, if necessary, additional interfaces. Before the deploy you can thoroughly test your Product Guide in the stage environment. We incorporate your feedback or, you use our Backend to optimize the Product Guide yourself.

3.
Quick Integration

Easy and seamlessly

You add one line of Javascript code to your e-commerce system and you are ready to sell. Our Ajax client supports all web browers. The Product Guide can be effortlessly integrated in different countries, for channel partners as well as into Apps, mobile websites and iPad apps.

4.
Optimization

Learning since the first day

From the first day, excentos Product Guides collect valuable usage data, which we analyse in order to optimize the sales process. We make use of our experience in optimizing numerous sales processes in a multitude of product categories to maximize the Product Guides effectiveness and increase your sales success.

Should you have further questions, please do not hesitate to contact our support team.

Contact us
  • Die wichtigsten Funktionen / Daten (EN)

    Only one standard data-feed

    We need just one datafeed in order to create a Product Guide: we only use the already existing standard datafeed export of your Shop or CMS systems, for example, like it is used for price comparison sites or affiliates. Then excentos optimizes and enriches the existing data for the Product Guide's use.

    Performantes Datenmanagement

    The most common data formats are CSV or XML but other data formats can be used without a problem. The data is updated automatically, daily, hourly, or live - depending on your needs. excentos does not need data, which is prepared for the user's needs. The raw data (technical data) are sufficient due to fact that the intelligent Matching Engine translates the buying needs into technical attributes. Therefore, it is, in the most cases, not necessary to add further data for the Product Guide.

    Read more ...

  • Die wichtigsten Funktionen / Konzept (EN)

    We your products!

    And we use this passion to create the ideal concept based on your customers' needs and your products' features. Combining the concept with a unique design ensures top usability and a personalized shopping experience for each of your customers.

    Performantes Datenmanagement

    We utilize our teams' experience in countless product categories and the data of millions concluded Guided Selling processes to optimize the concept.

    Our standard: to provide online expert product advices like a sales expert

    • Who develops the concept?

      We are flexible. excentos, you or your agency.

      Let excentos work for you. You can make use of our team’s extensive experience in many different product categories. From beauty products and household appliances to sport equipment - we have the expertise.

      We utilize the data of millions concluded Guided Selling processes to optimize your conversion rate, user experience, upselling and reduce the return rate and number of cancelations.

      We share tasks. A division of tasks can be very useful. You can, for example, provide the concept and excentos optimizes the sales promotion, user experience and assures that the existing product data suffice to implement the concept.

      We support you. In case that you develop the concept yourself, excentos will provide the necessary expertise, templates, and support to successfully lead you through the process of concept creation.


    Read more ...

  • Die wichtigsten Funktionen / Matching (EN)

    Intelligent recommendations combine product information and the best sales experts' knowledge.

    The heart of excentos Guided Selling technology are the knowledge model and Matching Engine:

    The Knowledge Model analyzes buying desires of customers upon the (technical) product attributes.
    The Matching Engine compares the user profile, the accumulation of the user's input, buying history or other available data with the product profiles. This way excentos calculates a Fit Score that represents the buying probability.


    Every recommendation is calculated for the individual user profil and thus a personalized recommendation.
    • How are recommendations generated?

      In the same way as a human sales expert would: with sales and product knowledge

      excentos creates a knowledge model based on the know-how of product and sales experts. The Matching Engine applies the knowledge model:
      • The Product Guide creates a user profile that includes all buying needs and user data
      • The knowledge model translates the user profile into product specific needs.
        For this process the knowledge model refers to product and sales knowledge such as: which processor does the nootbook need to run a specific software
      • a ranking is created and defines which products fulfills the customers needs the best
      • the ranking is optimized according to purchase probability

      The knowledge model includes all relevant information about the products, their attributes, specific sales strategies and typical buying requests.
      The knowledge model, the translation of buying desires into product attributes, sets general correlations between buying desire to product attribute and is not limited to one product. Therefore, new products can be introduced into the system through the datafeed and do not require any change of the Product Guides configuration.

      The Matching Engine always analyzes all attributes of a product and compares them to the customer's buying desires. The result list with the recommendations is displayed the order that has been established in the ranking.

    Read more ...

  • Die wichtigsten Funktionen / Personalisierung (EN)

    Personalized recommendations - convince your customers and sell more.

    excentos Guided Selling solutions generate personalized recommendations. excentos calculates for every user request the matching products and provide an individual reasoning:

    • Every recommendation is personalized on the basis of the user profile
    • The reasoning is calculated for a specific user
    • Data on buying history, product returns and user profiles connected to your shop or website can be included.


    • Can you view and save user profiles?

      Every user profil is saved in excentos Analytics and any time viewable.

      The web-based access to excentos Analytics ensures that all data are available any time:
      • Every user profile is saved including all activities (with all selected question and answer options), requests, used exit links, call to actions and the chosen product recommendations
      • excentos analytics additionally provides information about the referrer, browser, user IDs and many more.

      Upon request, excentos can provide the analytics data in different formats for further use. And you choose if via live connection or as batch processing.

    Read more ...

  • Die wichtigsten Funktionen / Integration (EN)

    One line of script code - to integrate your Product Guide seamlessly into your shop or website.

    The Product Guides integrate as Single Page App with only one line of JavaScript code into your shop or CMS system. excentos operates the Product Guides on a convenient SaaS (Software as a Service) basis. Therefore, you do not need any additional IT infrastructure.
    You simply embed the one line of the following code into an blank integration page that can be generated by every CMS or shop system.


     1 |  <!-- copy this code into your integration page -->
     2 |  <script
     3 |       src=”//service.excentos.com/projectName/systemName/applicationName/locale/loadadvisor? theme=default”>
     4 |  </script>
     5 |  <!-- end of excentos integration -->

    The integration code enables the JavaScript code provided by service.excentos.com to be excecuted in your integration page. excentos JavaScript code represents the entire Product Guide's User interface within your integration page.

    Information and Examples

    The variable systemName defines the specific product range of a country. The variable themeis defined through information past the ? (parameter separator) e.g. the responsive Client, the Instore Theme or a special Mobile Theme.
    The URL does not include "http" in order to use the same protocol like the shop or website.
    For example:

    • https://service.excentos.com/bikeshop/DE/bikeadvisor/de_DE/loadadvisor?theme=responsive

      opens the Bike-Advisor for the country product range "DE" in the locale de_DE in the responsive Theme

    • excentos can, upon request, define scenarios for which the the Product Guide opens with previous set parameters. E.g. starting with a specific answer option (facet) or phase or product category:

    • https://service.excentos.com/bikeshop/CH/bikeadvisor/fr_CH/loadadvisor?theme=instore&$bikeType=racing&$gender=female

      Opens the Bike-Advisor for the country product range "CH" in Swiss French with Instore Theme (e.g. for iPads optimized) and sets the facet bikeType on racing and the Gender facet on female.This way the Product Guide can be perfectly predefined for links from, for example, a banner promoting racing bikes for women.

    Read more ...

  • Die wichtigsten Funktionen / Analytics (EN)

    Measure your success and learn about your customers

    excentos Web Analytics tracks every user activity within the Product Guide and displays the data in a convenient web application.

    • You gain live access to valuable reports and insights
    • excentos provides full transparency of the sales success
    • The Product Guides generate valuable user profiles and collects data about their buying desires.
    • excentos can, upon request, transfer the data to your analytics, targeting or personalization systems


    The data does not only include pageviews but buying desires that customers formulated during the Guided Selling process. Therefore, this valuable data are the best possible basis for optimization of your product portfolio and marketing strategy:
    Nutzerpräferenzen

    What kinds of data are provided by excentos Analytics?

       all kind of standard analytics data (from visitors to shopping cart)
    +  desired product variations and product features
    +  favorite products
    +  buying desires!

    Read more ...

  • Die wichtigsten Funktionen / Projektablauf (EN)

    How to get Guided Selling for my website?



    ∞ Optimization

    After the initial setup excentos permanently continues to optimize your sales success

    You benefit from our extensive experience in sales optimization, gained in countless projects in many different product catergories, which we use to opimize the Product Guide. Our consultants develop and implement a strategy to immediately increase your sales sucess and our feature - self-optimizing recommendation behaviour - ensures intelligent recommendations.



    Does this work with my product data?

    Send us your product data and we will give you feedback within 24 hours - including a qualified report and hints for data optimization.

    Read more ...

Excellent functionality

our Product Guides are high performing tools for product search and product advice. The feature-rich Product Guides increase the conversion rate, improve customer satisfaction and only require a few steps for implementation. The most important features are:

  • Only one standard data-feed

    We need just one datafeed in order to create a Product Guide: we only use the already existing standard datafeed export of your Shop or CMS systems, for example, like it is used for price comparison sites or affiliates. Then excentos optimizes and enriches the existing data for the Product Guide's use.

    Performantes Datenmanagement

    The most common data formats are CSV or XML but other data formats can be used without a problem. The data is updated automatically, daily, hourly, or live - depending on your needs. excentos does not need data, which is prepared for the user's needs. The raw data (technical data) are sufficient due to fact that the intelligent Matching Engine translates the buying needs into technical attributes. Therefore, it is, in the most cases, not necessary to add further data for the Product Guide.

  • We your products!

    And we use this passion to create the ideal concept based on your customers' needs and your products' features. Combining the concept with a unique design ensures top usability and a personalized shopping experience for each of your customers.

    Performantes Datenmanagement

    We utilize our teams' experience in countless product categories and the data of millions concluded Guided Selling processes to optimize the concept.

    Our standard: to provide online expert product advices like a sales expert

    • Who develops the concept?

      We are flexible. excentos, you or your agency.

      Let excentos work for you. You can make use of our team’s extensive experience in many different product categories. From beauty products and household appliances to sport equipment - we have the expertise.

      We utilize the data of millions concluded Guided Selling processes to optimize your conversion rate, user experience, upselling and reduce the return rate and number of cancelations.

      We share tasks. A division of tasks can be very useful. You can, for example, provide the concept and excentos optimizes the sales promotion, user experience and assures that the existing product data suffice to implement the concept.

      We support you. In case that you develop the concept yourself, excentos will provide the necessary expertise, templates, and support to successfully lead you through the process of concept creation.


  • Intelligent recommendations combine product information and the best sales experts' knowledge.

    The heart of excentos Guided Selling technology are the knowledge model and Matching Engine:

    The Knowledge Model analyzes buying desires of customers upon the (technical) product attributes.
    The Matching Engine compares the user profile, the accumulation of the user's input, buying history or other available data with the product profiles. This way excentos calculates a Fit Score that represents the buying probability.


    Every recommendation is calculated for the individual user profil and thus a personalized recommendation.
    • How are recommendations generated?

      In the same way as a human sales expert would: with sales and product knowledge

      excentos creates a knowledge model based on the know-how of product and sales experts. The Matching Engine applies the knowledge model:
      • The Product Guide creates a user profile that includes all buying needs and user data
      • The knowledge model translates the user profile into product specific needs.
        For this process the knowledge model refers to product and sales knowledge such as: which processor does the nootbook need to run a specific software
      • a ranking is created and defines which products fulfills the customers needs the best
      • the ranking is optimized according to purchase probability

      The knowledge model includes all relevant information about the products, their attributes, specific sales strategies and typical buying requests.
      The knowledge model, the translation of buying desires into product attributes, sets general correlations between buying desire to product attribute and is not limited to one product. Therefore, new products can be introduced into the system through the datafeed and do not require any change of the Product Guides configuration.

      The Matching Engine always analyzes all attributes of a product and compares them to the customer's buying desires. The result list with the recommendations is displayed the order that has been established in the ranking.
  • Personalized recommendations - convince your customers and sell more.

    excentos Guided Selling solutions generate personalized recommendations. excentos calculates for every user request the matching products and provide an individual reasoning:

    • Every recommendation is personalized on the basis of the user profile
    • The reasoning is calculated for a specific user
    • Data on buying history, product returns and user profiles connected to your shop or website can be included.


    • Can you view and save user profiles?

      Every user profil is saved in excentos Analytics and any time viewable.

      The web-based access to excentos Analytics ensures that all data are available any time:
      • Every user profile is saved including all activities (with all selected question and answer options), requests, used exit links, call to actions and the chosen product recommendations
      • excentos analytics additionally provides information about the referrer, browser, user IDs and many more.

      Upon request, excentos can provide the analytics data in different formats for further use. And you choose if via live connection or as batch processing.
  • One line of script code - to integrate your Product Guide seamlessly into your shop or website.

    The Product Guides integrate as Single Page App with only one line of JavaScript code into your shop or CMS system. excentos operates the Product Guides on a convenient SaaS (Software as a Service) basis. Therefore, you do not need any additional IT infrastructure.
    You simply embed the one line of the following code into an blank integration page that can be generated by every CMS or shop system.


     1 |  <!-- copy this code into your integration page -->
     2 |  <script
     3 |       src=”//service.excentos.com/projectName/systemName/applicationName/locale/loadadvisor? theme=default”>
     4 |  </script>
     5 |  <!-- end of excentos integration -->

    The integration code enables the JavaScript code provided by service.excentos.com to be excecuted in your integration page. excentos JavaScript code represents the entire Product Guide's User interface within your integration page.

    Information and Examples

    The variable systemName defines the specific product range of a country. The variable themeis defined through information past the ? (parameter separator) e.g. the responsive Client, the Instore Theme or a special Mobile Theme.
    The URL does not include "http" in order to use the same protocol like the shop or website.
    For example:

    • https://service.excentos.com/bikeshop/DE/bikeadvisor/de_DE/loadadvisor?theme=responsive

      opens the Bike-Advisor for the country product range "DE" in the locale de_DE in the responsive Theme

    • excentos can, upon request, define scenarios for which the the Product Guide opens with previous set parameters. E.g. starting with a specific answer option (facet) or phase or product category:

    • https://service.excentos.com/bikeshop/CH/bikeadvisor/fr_CH/loadadvisor?theme=instore&$bikeType=racing&$gender=female

      Opens the Bike-Advisor for the country product range "CH" in Swiss French with Instore Theme (e.g. for iPads optimized) and sets the facet bikeType on racing and the Gender facet on female.This way the Product Guide can be perfectly predefined for links from, for example, a banner promoting racing bikes for women.
  • Measure your success and learn about your customers

    excentos Web Analytics tracks every user activity within the Product Guide and displays the data in a convenient web application.

    • You gain live access to valuable reports and insights
    • excentos provides full transparency of the sales success
    • The Product Guides generate valuable user profiles and collects data about their buying desires.
    • excentos can, upon request, transfer the data to your analytics, targeting or personalization systems


    The data does not only include pageviews but buying desires that customers formulated during the Guided Selling process. Therefore, this valuable data are the best possible basis for optimization of your product portfolio and marketing strategy:
    Nutzerpräferenzen

    What kinds of data are provided by excentos Analytics?

       all kind of standard analytics data (from visitors to shopping cart)
    +  desired product variations and product features
    +  favorite products
    +  buying desires!

  • How to get Guided Selling for my website?



    ∞ Optimization

    After the initial setup excentos permanently continues to optimize your sales success

    You benefit from our extensive experience in sales optimization, gained in countless projects in many different product catergories, which we use to opimize the Product Guide. Our consultants develop and implement a strategy to immediately increase your sales sucess and our feature - self-optimizing recommendation behaviour - ensures intelligent recommendations.



    Does this work with my product data?

    Send us your product data and we will give you feedback within 24 hours - including a qualified report and hints for data optimization.

We are happy to hear from you!

Would you like to know more about excentos Product Guides, our Services and Guided Selling?
Then call us or write us an e-mail. We are happy to answer all your questions.

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