The term Shopping Experience includes all experiences, a customer makes during a purchase.
Shopping Experience consists of these dimensions:
- emotion of product presentation and theproduct range
- leading through the product range and design the Product Journey
- quality and interactivity of services (for e.g. advice, after-sales service, payment options, delivery time, etc.)
- designing the sales channel or point of Sale - POS (functional and designed circumstances at the place of sale)
- contact with service staff or other consumers (for e.g. social shopping)
Also important for the perception of the purchase is the attidude to the provider and the purchase.
The User Experience is closely related with the "Shopping Experience". User Experience (UX) describes all aspects of user experiences by using and interacting with a product, service, environment or institution (includes all possibilities of interaction).
In accordance to ISO 9241-210 user experience is a consequence, that is influenced by design, functionality and key features of the product, while using a product. The thematic usage of Shopping Experience will influence product design, service and the POS actively, to not just satisfy the customers but to inspire them for a brand/product
Above-average services are welcomed and rewarded accordingly by customers.
The aim of Guided Selling is also, to create a guided Shopping Experience that appeals to the customers. In particular optic and haptic disadvantages shall be compensated towards stationary stores by methods of interactivity and product presentation:
- Read the Whitepaper Guided Selling article about shopping experience, which describes various methods of product search and product advice