excentos Teaser Widgets

Excentos Teaser Widgets are extended active banners that are integrated into websites or other mediums like an e-Newsletter to generate page visits and to guide users into the Product Advisor. Teaser Widgets are – different to classic banner adds – not just based on static content but have some kind of an eye catcher combined with certain control elements users can simply play with. This way, product search starts directly within the online ad. User input is then already pre-selected when the user starts an actual advisor session. Teaser widgets therefore directly link campaign subjects to product search. A great advantage of this approach is that target audiences of an online marketing campaign can by far be more personally addressed through product recommendations and transferred to search, so that online marketing effectiveness gets maximized.

Common use cases of teaser widgets are:

• Start page

• Content pages on your website that reach into issues concerning a certain product category

• Microsites
  

• Affiliate websites

• E-mails and newsletters (only flash)
  

Teaser Widgets are fully customizable:

• fully interchangeable input elements according to relevant topics
  

• fully adaptable to your website design. Designs are based on the style package used for the Product Advisor (Basic Style Package or Custom Theme).
  

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