Dialog Engine

The excentos Dialog Engine acquires customer requirements within a face-to-face interview that are used to generate an adjusted user profile. This allows the product  advisor to provide personalized product recommendations, that really lead customers toward a purchase decision.

Knowledge Model

The Knowledge Model contains special salesperson knowledge as well as the communication concept of the advisor application. It defines thereby advisory topics and product relevant contents. It also specifies the question flow as well as the recommendation behavior of the product advisor. The special salesperson knowledge consists of product and market specific knowledge that is continuously actualized and optimized according to your sales strategy.

Matching Engine

The Matching Engine is the heart of the Guided Selling Technology. It generates the product recommendations on the basis of customer requirements. Therefore it matches those customer requirements to all product-profiles that are available within a certain range of products.

Reasoning Engine

The Reasoning Engine states reasons for the recommended products of the advisory application. It explains in a way, that is for the user easy to understand, why recommendations are suitable and how they meet the individual needs of the customer.

User Interface

The user interface is consequently optimized for requirements of product search and recommendation. excentos offers numerous means to adapt the user interface and the user prompt dialog according to user requirements. The advisory process and the interaction flow is adopted to the way your customers search for suitable products. excentos therefore provides several templates which allow us to readily choose elements for the interface design.

The Sales Assistants seamlessly integrate into your website and flexibly adopt to their design, layout and functionality. Thus, the Sales Assistants are not perceived as foreign objects.

• excentos user interface is 100% AJAX-based
• through separation of design, layout and functionality allow a perfect degree of adaptability
• excentos requires only minimal adaptations to your existing website's code and this incurs no / little frontend integration costs and usually no changes to your e-commerce and content management system
• the Sales Assistant's elements (e.g. comparison list, result list) can be integrated into your website at any suitable place

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Data

Our advisory applications work with product data sheets that contain feature descriptions and product information as well as product offer details (information about product names, prices and stock).

Analysis and User Statistics

excentos Analytics gives access to detailed and valuable user statistics. It also quickly generates online-reports.

Internationalization

• user interface of the excentos Product Advisor as well as all underlying product facts are fully internationalizable
• You can easily administer language settings for the Advisor onset in the page integration code

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Channel Compatibility for Different Markets, Brands and Product Ranges

excentos allows you to upload different ranges of products in the varying Advisors for specialist dealers, channel partners, country websites and e.g. subbrands or retail-channels. It also allows distinct questions and answer options, pricing and channel-specific settings, such as the ranking of recommendations.

Country- and channel-instances can also be modified in all other of the advisory application configurations to adapt them to the respective market requirements.

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Product Comparison

Clearly and structured visualized by the product comparison feature, customers can easily compare products side by side for each product attribute. The product comparison can comfortably be started out of a previously created short list. It is designed as a lightbox that appears as a layer above the result list.

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Image Server for Optimal Product Presentation

If requested, excentos offers a highly perfomant image server that helps you to use high-definition images to present products in their best possible light.

• excentos Image Server calculates the best image scaling for picture files provided via URL
  
  
• Dynamic scaling for any goal size, from thumbnail- to fullscreen-size that achieves optimal results and a very effective display of product details. Detail images are displayed in the highest possible size that the browser's viewport allows.

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Color Matching

excentos Color Matching automatically analyzes color information contained in product images. By doing this, Color Matching is far more precise than other manually managed color filters. Besides, it offers customers intuitive searching for “actual” colors. Color Matching primarily improves the shopping experience, especially for fashion and lifestyle goods.

Size Advisor

Sometimes finding the right size can be quite tricky. excentos offers a Size Advisor for fashion and sport products. It analyzes and interprets user inputs to convert them into the correct product size.

Options

By the following charged options you can extend excentos' Guided Selling Systems:

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Quick Finder

excentos Quick Finder allows fast navigation through various product categories and  possesses many characteristics of the Product Advisor, such as Reasoning and alternative recommendations. The main difference is that it only includes main facets (product attributes) into the accelerated search, whereby excentos Quick Finder also takes advantage of the intelligence our Guided Selling Technology.

Product Advice on Smartphones

excentos can put up an Advisor smartphone application for any implemented Advisor that runs with a single or multiple product categories. Your customers can therefore fall back on the product information and recommendations provided by you at any time. Central elements of the smartphone app are: overview page, input elements, recommendations, reasoning and zoom-functionality. The page layout will very much look like the already implemented Blue Tomato app seen below:

PDF-brochure Summarizes Recommendation Results

excentos PDF Generator automatically generates personalized brochures that summarize saved items and search results in one PDF. The user can immediately print, save search results, show them to friends and use them for continuing search.

The PDF-brochures can contain different views on the search results and the advisory process. excentos provides templates that allow full adaptation of the brochures to your corporate design and two different styling options (standard and custom). According to the use case, the following views are used for presentation of search results:

• Personalized Advisory Results with the summary of all user input given; furthermore the top recommendation and its Reasoning as well as the most important product attributes; if required, views can include alternative recommendations, their specifications and product pictures.
  
  
• Product Comparison Chart with the clear juxtaposition of product features. Product comparison automatically varies page numbers according to the number of alternatives found.
  
  

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excentos Teaser Widgets

Excentos Teaser Widgets are extended active banners that are integrated into websites or other mediums like an e-Newsletter to generate page visits and to guide users into the Product Advisor. Teaser Widgets are – different to classic banner adds – not just based on static content but have some kind of an eye catcher combined with certain control elements users can simply play with. This way, product search starts directly within the online ad. User input is then already pre-selected when the user starts an actual advisor session. Teaser widgets therefore directly link campaign subjects to product search. A great advantage of this approach is that target audiences of an online marketing campaign can by far be more personally addressed through product recommendations and transferred to search, so that online marketing effectiveness gets maximized.

Image Zoom

excentos Image Zoom allows high definition zooming of product images, so that even the smallest of product details can be viewed online.

• seamless images through flash user interface and dynamic zooming
  

• Gallery-function: Users can pick image details and choose from a variety of zoom images in a gallery.
  
  

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